Strategic Marketing Associate

Strategic Marketing Associate

Build your career with an industry leader. As the global leader of premium labels, MCC helps brands stand out in competitive markets and inspire positive consumer experiences. Backed by over a century of printing experience, MCC is focused on the future by developing consumer-driven innovations and sustainable packaging solutions. Working for our team, you can truly make a difference. We are seeking a strategic marketing associate to lead growth initiatives and strategic development within MCC's priority market segments. This role blends analytical rigor with creative leadership, supporting both global and regional business unit strategies. You will drive innovation, identify new market opportunities, and collaborate cross-functionally to accelerate commercialization and deliver customer-centric solutions.

Key Responsibilities

• Lead short-term, annual, multi-year business strategies to achieve MCC sales and profit targets.
• Act as Project Success Leader for key innovation initiatives, identifying product value propositions, supporting cross-functional collaboration and driving launch and commercialization efforts.
• Conduct customer & market segmentation, explore white space, evaluate markets.
• Develop and refine business models and value propositions aligned with customer needs and market trends.
• Collaborate with technical teams and conduct qualifying and quantifying screenings to prioritize and advance promising concepts in the innovation pipeline.
• Identify and capture customer problems and consumer insights to develop a feedback-driven short- and long-term technology roadmap that feeds a multi-year innovation pipeline.
• Monitor market, regulatory, and technology trends impacting the assigned industry. Maintain deep knowledge of assigned workstreams and synthesize insights into executive-level recommendations.
• Partner with Sales, R&D, Operations, and Product Line Management to drive differentiated programs and customer engagement. Participate in customer interactions to gather insights and inform strategy.
• Create impactful communications for Executive Leadership Understanding of MCC's technical capabilities and competitive landscape.

Qualifications

For over a century, Multi-Color Corporation (MCC) has crafted premium labels for the world's most iconic and recognizable brands. Our labels elevate emotional connections with consumers and help brands stand out in competitive markets. Honoring our rich history as a market leader, we focus on the future by developing sustainable packaging solutions and consumer-driven innovations. MCC combines global reach with the personalized touch of local service through our network of facilities across 25+ countries. More than 12,000 teammates come together to make our industry-leading work possible and bring our True Colors to life. Join us at MCC, where every product is Labeled with Care.