Senior Manager Americas Field and Demand Marketing

Senior Manager Americas Field and Demand Marketing

A10 is looking for an exceptional candidate to lead the Americas Field and Demand Marketing function to drive pipeline growth and accelerate revenue in the Enterprise and Service Provider segments.

This strategic and hands-on marketing leader will be responsible for developing and executing integrated field marketing programs that align closely with regional sales priorities.

The ideal candidate combines strategic thinking with strong operational discipline, thrives in a data-driven environment, and has a proven track record of generating measurable business impact through modern marketing initiatives.

The Senior Manager reports into the Vice President of Global Marketing.

About A10 Networks

A10 Networks (NYSE : ATEN) enables secure and reliable application delivery for businesses and service providers around the world. Our mission is to empower organizations to run their applications faster, smarter, and more securelyacross hybrid cloud environments. We are at the intersection of networking, security, and AI-driven innovation, helping our customers connect and protect what matters most. Founded in 2004, A10 Networks is based in San Jose, Calif. and serves over 7,000 customers globally spanning global large enterprises and communications, cloud and web service providers.

Key Responsibilities

• Pipeline Growth : Build and execute integrated marketing plans that drive awareness, demand, and pipeline creation across Enterprise and Service Provider accounts in North and Latin America
• Campaign Leadership : Develop and localize global campaigns and create region-specific programs spanning digital, events, ABM, and partner marketing to deliver measurable results
• Sales Alignment : Partner closely with regional sales leaders to ensure marketing programs directly support sales objectives, territory priorities, and account-specific needs
• Data-Driven Decision Making : Monitor and analyze campaign performance metrics, pipeline influence, and ROI to continually optimize marketing investments and demonstrate business impact
• Team Leadership : Manage and mentor a small, high-performing team to deliver regional execution excellence and foster a culture of collaboration and accountability
• Event & Digital Strategy : Lead execution of key regional events, webinars, and digital campaigns that engage target audiences and accelerate conversion through the funnel
• Cross-Functional Collaboration : Work closely with global marketing, product marketing, and channel teams to ensure consistent messaging, seamless execution, and operational alignment
• Budget Management : Own and optimize regional marketing budgets, ensuring efficient spending, and clear linkage to pipeline performance and outcomes. Develop and execute demand generation programs including SEO, SEM, Content syndications, social media programs, email marketing, 3rd party programs, webinars and events
• Works closely with direct and channel sales teams to understand customers, partners, markets and competitive conditions
• Monitors, reviews and reports on marketing activities and results against key performance metrics; adjusts marketing mix based on performance to maximize ROI

Required Experience

What We Offer

Targeted compensation guideline : $140,000 - $185,000. Compensation will vary based on number of factors, including market demand for specific skills, role type, job level, and individual qualifications. Final salary offers are determined by considerations including, but not limited to, subject matter expertise, demonstrated skill level, relevant experience, geographic location, education, certifications, and training.