Growth Marketing & Content Strategist Job at Netrality Data Centers in Houston

Netrality Data Centers is a growing private-equity backed owner-operator of strategic interconnection properties. With eighteen premier data centers located in six metropolitan markets, Netrality continues to acquire strategic network interconnection data centers and develop Meet Me Rooms (MMRs) and wholesale data center space within those properties to offer the highest quality and most robust direct network interconnections in the market.

Netrality offers comprehensive and competitive benefits to our employees, notably :

Multiple offerings for medical, dental, and vision insurance

Company-paid life, short- and long-term disability, and AD&D insurance

Paid parental leave, fertility support, 401k matching

Employee discount services through our partners savings platform

$1 : $1 company match for all eligible charitable gifts

Who We Need To support our continued growth, we’re looking for a seasoned, strategic, and hands-on Growth Marketing & Content Strategist to lead the development and execution of full-funnel marketing programs that drive qualified pipeline and fuel sales acceleration. This role will own performance across key digital channels, guide content strategy for SEO and AI-enhanced discovery, and collaborate cross-functionally to build scalable, high-converting campaigns.

You’ll partner with internal stakeholders and external agencies to shape our brand voice, run integrated campaigns, and deliver measurable outcomes through marketing automation, analytics, and conversion optimization. The ideal candidate thrives in fast-paced environments, leads with data, and continually tests, learns, and iterates to drive performance.

Netrality is a close-knit team of A-players. This is an opportunity for the right person to establish efficiencies and best practices that suit the growing needs of Netrality’s dynamic marketing team. Netrality is geographically diverse across the United States. It is preferred that this candidate resides in one of the following Netrality markets : Philadelphia, PA, Kansas City, MO, Indianapolis, IN, St. Louis, MO, Houston, TX, or Chicago, IL.

Description of Responsibilities Drive Growth & Demand Generation

Design and execute integrated, multi-channel marketing campaigns (paid search / social, email, ABM, events) that generate qualified leads and sales pipeline.

Own campaign strategy, creative briefing, audience segmentation, and performance reporting.

Build nurture flows and lifecycle campaigns to increase conversion and customer expansion.

Build and manage a strategic content roadmap that supports brand storytelling and sales enablement.

Create and guide the development of blogs, whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement.

Optimize for both traditional SEO and emerging discovery methods (e.g., LLM search, zero-click results).

Administer and optimize Salesforce, Pardot / MCAE, GA4, and campaign tools to capture, score, and report on performance. Develop dashboards and insights that surface ROI by channel, campaign, and segment.

Use Gen-AI tools to accelerate content creation and campaign iteration, where appropriate.

Lead Agency Partners & Internal Collaboration

Manage external vendors (creative, media, digital, video) with clear KPIs, timelines, and budgets. Drive new relationships with vendors where appropriate and best suited to the needs of the business.

Partner with the sales team to align on ICP, messaging, and attribution.

Support Events & Experiences

Contribute to our event strategy, collaborating on hosted and industry events that align to pipeline goals.

Guide campaign activation around events to maximize engagement and follow-up.

Other team and cross-functional support, as they arise.

Position Requirements and Desired Skills 7+ years of experience in B2B marketing roles, with demonstrated ownership of integrated campaign strategy and execution

Bachelor’s degree in Marketing, Communications, Business Management, or related field

Proven success driving growth in complex or technical industries (e.g., infrastructure, SaaS, telecom, or data centers)

Experience in the following software desired : Salesforce and Pardot (or similar platforms), LinkedIn Campaign Manager, GA4, Google Ads, Adobe InDesign and Photoshop, WordPress, Monday.com, and Canva

Portfolio of demand-generating content and programs tied to measurable business outcomes

Experience briefing and producing written and multimedia content in partnership with internal teams or external vendors

Strong analytical skills with ability to translate performance data into actionable optimizations

Experience managing agency partners and internal stakeholders to achieve KPIs

Demonstrated ability to apply Gen-AI tools or automation to marketing workflows

Exceptional verbal and written communication skills and an eye for detail

Well-organized, self-motivated, and works well within a team dynamic. Highest ethical and professional conduct and integrity and adhere to all guidelines and expectations set forth in the company’s corporate handbook

Netrality Management Co., LLC and its affiliate companies are equal opportunity employers, abiding by all federal, state, and local laws and employment regulations. Netrality Management Co., LLC does not discriminate on the basis of any protected classes and encourages being a provider of an inclusive and diverse workplace.

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