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POSITION OVERVIEW:
MKTG Brand Ambassadors (BA) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BA embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.
BAs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Ambassadors. In addition to participating in promotional events when selected, BAs are expected to complete regular online trainings regarding our client brands. BAs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BAs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three minute presentation, in order to represent Diageo brands at events.
This position is an Occasional Employment Position. Being hired as a Brand Ambassador does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Ambassador must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
PRIMARY RESPONSIBILITIES:
REQUIRED SKILLS & EXPERIENCE:
Physical and Other Requirements
Brand Educator - Hudson Valley Region (Newburgh, Poughkeepsie, Monroe, Hudson) + Surrounding Areas • Hudson Valley Region (Newburgh, United States
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