Senior Marketing Analyst

SREYO is a privately held staffing and recruitment services company headquartered in New York, NY.

Job Description

Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc.)

Drive and manage cross-functional analytical projects and build out advanced analytical processes that allow analysts to find insights quickly and efficiently

Lead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendations

Perform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategies

Generate reports, documentation and scoring code as part of the analysis process.Produce expected performance measures including stat guides and other statistical measures

Dive deep into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testing

Facilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics.This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIs

Integrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insights

Lead and mentor marketing analysts on various analytical projects

Execute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracy

Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor

Qualifications

Ability to leverage story-telling skills to deliver insights that are clear, concise and actionable

Excellent oral and written communication skills with both technical and non-technical stakeholders

Organizational, planning and project management skills and ability to effectively manage cross-functional projects

Positive and Energetic Attitude

Ability to work independently in a dynamic fast paced environment, with minimal supervision

Strong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior management

Experience in project management preferred

Experience in calculating incremental lift from marketing campaigns

Clear understanding of financial, statistical and economic concepts such as ROI analysis

High proficiency in utilizing statistical methods to test hypotheses, develop insights and make recommendations

Deep understanding of creating artificial control selection strategies

Ability to design and implement complex analyses that may include advanced data mining, predictive modeling, forecasting and segmentation techniques

Prior retail analytics experience strongly preferred

Additional Information

Education / Certification :

Minimum of MA / MS in Business Analytics, Mathematics, Statistics, Economics or related field

Required Knowledge :

Advanced skills in SQL and Statistical Packages, specifically SAS (BASE SAS, Enterprise Guide, Enterprise Miner)

Experience with Data visualization tools like Tableau and MicroStrategy Visual Insights

Knowledge of industry best practices with respect to marketing measurement, data-mining, experimental design and other statistical techniques

Advanced Microsoft Excel skills including pivot tables, macros and v-lookups

Advanced skills in analytics presentation building

Experience Required :

8-10 years of analytics experience within retail, preferably focused on Marketing or Business Analytics

All your information will be kept confidential according to EEO guidelines.

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