Senior Analyst, Marketing Analytics

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers.

We are seeking a highly motivated and skilled Marketing Data Analytics Specialist to play a critical role in executing our comprehensive marketing measurement framework. This individual contributor will be directly responsible for operationalizing and enhancing our analytics capabilities, providing our brands with a holistic and accurate view of marketing performance. This isn't a strategic oversight role; you'll be hands-on, diving deep into the data and systems to bring our measurement vision to life.

In this role, you will be instrumental in implementing and optimizing our Multi-Touch Attribution (MTA) models, including exploring and validating Data-Driven Attribution (DDA) insights. You will work to ensure the robustness of our data tracking infrastructure for effective KPI management, contributing directly to our understanding of both short-term campaign performance and long-term brand equity. Your expertise will be crucial in supporting the integration of various measurement approaches, including Marketing Mix Modeling (MMM) and incrementality testing, as we evolve towards a unified marketing measurement (UMM) framework. We've laid out the strategic path; now we need your analytical prowess to execute it and drive tangible results.

Responsibilities :

• Implement, configure, and maintain various Multi-Touch Attribution (MTA) models (e.g., Position-Based, Data-Driven Attribution) within our analytics platforms.
• Ensure the accuracy and integrity of marketing data across all touchpoints by rigorously implementing and managing UTM parameters, conversion pixels, and other tracking mechanisms.
• Collaborate with relevant teams to integrate data from diverse sources, including web analytics, CRM, ad platforms, and sales systems, to create a centralized view of marketing performance.
• Develop and maintain automated dashboards and reports for weekly tactical performance monitoring, focusing on KPIs such as ROAS, CPA, CVR, and online conversion volume.
• Assist in preparing comprehensive monthly and quarterly strategic reviews by synthesizing performance trends, brand KPI dashboards (e.g., Reach, Engagement Rates, Branded Search Volume), and MTA insights.
• Support the setup and analysis of incrementality tests to validate the causal impact of marketing activities.
• Contribute to the ongoing evaluation and refinement of our attribution models and measurement methodologies, ensuring they adapt to evolving marketing strategies and data availability.
• Contribute to the ongoing evaluation and refinement of our attribution models and measurement methodologies, ensuring they adapt to evolving marketing strategies and data availability.
• Proactively identify data discrepancies, troubleshoot tracking issues, and implement solutions to maintain high data quality.
• Translate complex data findings into clear, actionable insights and recommendations for marketing stakeholders.
• Support Marketing by providing assistance with ad-hoc requests for SQL queries and create custom dashboards in Tableau.
• Analyze campaign performance across digital channels including paid search, paid social, email, affiliate, and SEO.
• Partner with internal teams and external vendors to ensure accurate tracking, data hygiene, and attribution modeling.
• Provide insights and recommendations to improve campaign targeting, audience segmentation, and budget allocation.
• Support A / B testing and experimentation with data-driven analysis and reporting.
• Support UX team by creating dashboards to gain valuable insights that aim to improve conversion rate, bounce rate, and overall user experience.
• Collaborate with BI, product, and finance teams to align on cross-functional metrics and reporting standards.

Requirements

Qualifications :

(e.g., Looker, Tableau, Power BI).

GA4, and affiliate networks.

first-click, multi-touch, etc.).

business insights.

brands.

Benefits

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location :

Annual base pay is $90,000- $120,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2Net will not sponsor a new applicant for employment authorization for this position.

Additional Information : R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1