Manager, Product Marketing

Manager, Product Marketing

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Manager, Product Marketing in Charlotte, NC.

The Manager, Product Marketing plays a central role in driving fan acquisition and engagement through NASCAR's digital products, including NASCAR's Fan Rewards Loyalty Program, Fantasy Games, and Mobile App. The Manager is responsible for executing program operations, coordinating fan communications, and implementing marketing initiatives that connect and grow NASCAR's digital ecosystem and drive fan lifetime value.

Duties include but are not limited to :

• Develop and execute marketing campaigns to promote NASCAR's Fan Rewards Loyalty Program, NASCAR Fantasy Games and the NASCAR Mobile App, working closely with the Product, Data Strategy, Marketing, and Brand teams.
• Create and implement strategies that drive cross-promotion between NASCAR Fan Rewards, Fantasy, and Mobile platforms to encourage participation and sustained engagement.
• Advise on opportunities to incorporate NASCAR's digital products into cross-functional initiatives to drive database growth and downstream revenue impact.
• Monitor user data and engagement metrics to inform future campaigns and identify growth opportunities.
• Collaborate with creative, content, and analytics teams to deliver integrated marketing messages that align with NASCAR's brand voice and seasonal storylines.
• Execute daily operations of the NASCAR Fan Rewards Program to ensure a seamless and rewarding member experience.
• Manage the program calendar, aligning with NASCAR events, marketing campaigns, and partner activations.
• Oversee loyalty communications, including email, SMS, and in-app messaging, to ensure timely and relevant member engagement.
• Track campaign and program performance; analyze engagement data across platforms and prepare actionable insights for management.
• Contribute to quarterly reports and presentations summarizing progress toward KPIs across loyalty, app engagement, and fantasy participation.
• Collaborate with partners and vendors to deliver digital experiences that reward fan loyalty and enhance overall fan value.
• Assist in exploring emerging trends in loyalty marketing, gamification, and app engagement to keep NASCAR's digital products competitive.
• Travel : 5%

Required skill / experience :

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.