Head of Sales, Consumer Channels - Pro Hair

Head of Sales, Consumer Channels - Pro Hair

Function : Sales

Location : CA, US

Work Arrangement : Hybrid

Position Title : Head of Sales, Consumer Channels, Pro Hair US

Department : Sales

Location : LA or NYC

Reports to : SVP Pro Hair

Scope / Brands : US / Wella

The Role

This role will lead the strategic vision and execution of Consumer Channels for Pro Hair in the US, driving growth, brand equity, and commercial excellence across Premium Retail, E-commerce, Secondary, and Food / Drug / Mass (FDM) channels. This role is accountable for delivering Net Revenue and elevating the presence of Pro Hair brands across all consumer touchpoints.

This role is pivotal in shaping how our Pro Hair brands show up in the US market. It blends strategic foresight with commercial execution, offering the opportunity to lead a dynamic team and influence the broader transformation of our Consumer Channel strategy.

Key Responsibilities

Scope of Responsibility

• Direct Ownership : Premium Retail (e.g., Ulta, Sephora, Department Stores, Specialty Beauty, Salon Chains)
• Strategic Oversight : E-commerce (Amazon, DTC, Retailers.com), Secondary (Discounters), and FDM
• Cross-functional Leadership : Partner with Trade Marketing, Brand, Education, and Commercial Planning to ensure seamless execution
• Own and deliver the Net Revenue targets for all Consumer Channels
• Define and execute the commercial strategy in partnership with Trade Marketing and Brand teams
• Lead and develop the Premium Retail team, managing key accounts and driving joint business planning
• Provide strategic direction and performance oversight for Ecom, Secondary, and FDM channels :
• Amazon / DTC : Dual reporting structure with dotted-line accountability to this role for Pro Hair brand strategy and execution. Functional reporting is with the Ecom Sr Director.
• Secondary Channel : Dotted-line reporting to this role for Pro Hair brand strategy and execution. Functional reporting is with the Head of Sales, Retail.
• FDM Leader : Strategic partner to align on execution and performance of Pro Hair brands in Food, Drug, and Mass channels.
• Build and nurture customer relationships to unlock growth and category leadership
• Serve on the Pro Hair US Leadership Team, contributing to strategic initiatives, channel expansion, and divisional transformation

Team Leader & Coach

Business Management

Qualifications

Compensation

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range : $165,000 - $220,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

Notices

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and / or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com . This email account will not respond to inquiries regarding the status of a candidate's application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights : Know Your Rights and Pay Transparency Nondiscrimination Provision.