Assistant Project Manager - Traffic

Assistant Project Manager - Traffic

The Traffic function is part of the Program & Project Management unit within the Creative Operations organization, a critical part of Brand Marketing and the In-House Creative Agency. The role demands experience with advertising agency ad trafficking process, high-level project organization and management, data input, attention to detail, partner relations and communication, risk management and productivity in a fast-paced environment. Ad trafficking involves coordinating, substantiating, coding, reviewing and optimizing campaign tactics so they're ready to launch in-market, ensuring they run as efficiently and effectively as possible. The Traffic Project Manager (PM) participates in the creative development process from the start of integration and creation through delivery and measurement of all tactics. Collaborating with Brand Marketers, Media Managers, Creative and other Project Managers, the Traffic PM ensures campaign details are entered into the trafficking systems, trafficking instructions (matrices / coding / tagging) are created, reviewed and executed accordingly, risk is mitigated, and creative is reviewed by all appropriate partners, including compliance, before files are finalized, placed, published, delivered or optimized.

Payrate : $60-65k

Duties & Responsibilities

Support of plan for delivery of campaign tactics, working with Lead or Senior Traffic PM

• Execute trafficking matrices, digital tactic nomenclature and tracking, DID updates, coding and substantiation
• Execute email and direct mail execution (Campaign Planning), print production details and data entry leveraging Aprimo
• Support legal compliance (Adtrax) submissions and reviews
• Support partner review process (Military Affairs, DEI, LoB Cords)
• Execute to ensure zero campaign delivery risk
• Manage landing page publishing reviews and optimization requests, as needed on work assignments
• Secure network clearance and compose traffic instructions and ISCI coding for TV commercial delivery to television stations, as needed on work assignment
• Traffic project management for all campaign tactics / channels including tv, video, social, digital, direct mail, email, print, radio, and other sponsorships / events / on-base marketing materials, as needed on work assignment
• Prepare and maintain media trafficking status reports, traffic meeting recaps, specs trackers, media / creative traffic inputs using multiple agency platforms, and communicate with partners regarding traffic progress
• Help to create and maintain relationships with various teams, departments and stakeholders
• Perform other duties as assigned

Skills & Qualifications

Exceptional attention to detail, organization and multi-tasking skills

Exceptional self-motivation and self-starter mindset with a strong sense of urgency

Strong problem-solving skills

Demonstrated strong written and verbal communication skills

Ability to interface effectively with a variety of people to establish productive, ongoing relationships

Displays a positive and proactive attitude

Actively listens to others, collaborates and acts independently upon gaining information

Ability to maintain high level of professionalism and confidentiality

Proficiency with MS Office; Specifically, able to create forms, tables, charts and formulas

Education & Experience

B.A. or B.S. in Advertising, Communications, Marketing, Business or related field required

4+ years project management experience

1+ years advertising traffic or advertising execution / placement / delivery experience

Intermediate to senior level experience working with workflow technology tools that facilitate project management e.g. Asana, Aprimo, Workfront, Clarevine, UNICA

Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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