Project & Program Manager, Marketing Operations

Project & Program Manager - Marketing Operations

Wolters Kluwer, Health, provides trusted clinical technology and evidence-based solutions that engage clinicians, patients, researchers, students, and the next generation of healthcare providers.

As the Project & Program Manager - Marketing Operations, you will play a pivotal role in driving operational excellence across marketing campaigns and initiatives within the Health Literacy Research and Practice (HLRP) team. Acting as a key liaison between internal stakeholders, you will ensure that incoming requests to the Central Marketing Organization (CMO) are evaluated and prioritized in alignment with business objectives. You will also help ensure that resources are effectively allocated to deliver high-impact, multi-channel marketing programs that support growth and engagement.

You'll work closely with Product Marketing and cross-functional teams to manage high-visibility campaigns, events, and ongoing marketing efforts, while maintaining a best-in-class project management framework.

In this role, you will work directly with the Director, Marketing Operations and work a hybrid schedule (two days in office, three days remote) from one of our local offices.

Key Responsibilities :

• Lead and manage marketing programs aligned with organizational goals and revenue priorities.
• Serve as a central hub for project intake, prioritization, and resource allocation across Central Marketing.
• Collaborate with internal and external stakeholders to define project scope, timelines, and deliverables.
• Monitor project progress, identify risks, and implement mitigation strategies through to the end of the campaign.
• Ensure timely execution of campaigns and events, maintaining high standards of quality and efficiency.
• Provide regular reporting on project status, milestones, and performance metrics through both written tools and live stakeholder engagement, including meetings and presentations. Ensure clear, consistent communication with cross-functional teams to drive alignment, transparency, and timely decision-making.
• Support Product Marketing with execution of multi-channel growth campaigns.

Qualifications : Education :

Bachelor's degree in Business, Marketing, or related field (or equivalent experience).

Experience :

5+ years of experience in marketing, including event marketing.

5+ years of hands-on project management experience.

Proven ability to manage complex projects, set deadlines, and remove blockers.

Strong stakeholder management and communication skills.

Demonstrated critical thinking and problem-solving capabilities.

Marketing to both B2C and B2B customers.

Tools & Technologies :

Familiarity with marketing automation platforms (Marketo, HubSpot).

Experience with project management tools (Smartsheet, JIRA).

Knowledge of CMS platforms (AEM, Sitecore), webinar tools (On24, Zoom, Webex), CRM systems (Salesforce), and analytics tools (Google Analytics, Domo).

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams).

Infor MRM or similar marketing resource management tools.

Key Competencies :

Strong organizational and time management skills.

Ability to work independently and collaboratively.

Excellent verbal and written communication skills.

High attention to detail and initiative.

Adaptability and responsiveness to change.

Positive, team-oriented attitude with a focus on building trust and collaboration.