Director, Communications

Director, Communications

Overview The Communications & Marketing Department advances the Library's mission by promoting its resources, collections, programs, events and exhibitions to audiences inside and outside the organization. The team positions the Library as a community, cultural and educational leader as it seeks to attract and engage new audiences across New York City and around the world.

Reporting to the Vice President of Communications and Marketing, this role will shape and amplify NYPL's public narrative through press, social media, and multimedia, visual storytelling, including video and audio, as well as the NYPL blog. The director will lead a high-performing team of professionals to set a strategy that advances the Library's mission and reputationlocally and worldwide. This position calls for an actively-engaged, hands-on leader who not only manages and inspires the team, but also contributes directly to the creation and execution of Library priorities, including liaising with reporters, securing press coverage, and project managing media strategy for high-profile campaigns. The ideal candidate will bring established local and national media relationships. Experience leading a team is required, and political or government experience is a plus.

We are looking for someone we can count on to :

Own :

• Integrated communications strategy across press, blogs, social media, and multimedia to lead campaigns, events, and rapid response messaging and communications
• Strong existing network of media relationships, with the ability and commitment to expand upon those connections to serve as NYPL's spokesperson
• All outward-facing messagingincluding press releases, advisories, op-eds, talking points, pitches, responses to sensitive queries, social posts, and related multimedia assets
• Executive preparation for interviews and public appearances
• Budget stewardship for Media Relations and Multimedia teams

Teach :

Learn :

Improve :

Some expectations for this role are that within :

1 month , this person will :

3 months , this person will :

6 months and beyond , this person will :

Responsibilities :

Design and execute integrated communications strategies aligned with NYPL's Five Year Strategy

Oversee creation of press releases, op-eds, talking points, pitches, advisories, and crisis statements

Lead and mentor a staff of 6+ PR and multimedia professionals, fostering collaboration, creativity, and growth

Department

Communications

Employment Type

Full Time

Location

Stephen A. Schwarzman Building

Workplace type

Hybrid

Compensation

$160,000 - $185,000 / year

Reporting To

Jennifer Fermino

Required Education, Experience & Skills

Required Education & Certifications

Required Experience

Required Skills

Managerial / Supervisory Responsibilities

More...

Core Values All team members are expected and encouraged to embody the NYPL Core Values :

Work Environment

Physical Duties

Pre-Placement Physical Required?

Union / Non Union

FLSA Status

Schedule

This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed. The New York Public Library Salary Statement

At the Library, we believe that pay transparency and pay equity are important to ensuring we source the best candidates and keep the best employees. When making a determination as to the appropriate salary for a candidate, we consider a variety of factors such, including, but not limited to, the position requirements, the skills, prior experience, and educational background required or preferred for the job, the scope and impact of the role within the organization, internal peer equity, and the candidate's specific training, experience, education level, and skills. No single factor is conclusive; the Library reserves the right to consider any and all relevant factors and make a decision consistent with its policies.

About The New York Public Library

The New York Public Library is a free provider of education and information for the people of New York and beyond. With 92 locationsincluding research and branch librariesthroughout the Bronx, Manhattan, and Staten Island, the Library offers free materials, computer access, classes, exhibitions, programming and more to everyone from toddlers to scholars, and has seen record numbers of attendance and circulation in recent years. The New York Public Library serves more than 18 million patrons who come through its doors annually and millions more around the globe who use its resources at www.nypl.org.

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