Director for Digital Communications

Director For Digital Communications

The Agency You'll Join The New York City Mayor's Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. New York City Mayor Eric Adams is head of the executive branch of New York City's government. The Adams' administration is leading the fight to serve the people of the greatest city in the world, ensuring delivery of efficient and effective services, working to make New York City's economy stronger, reducing inequality, improving public safety, and making the city more affordable that meets the needs of all New Yorkers. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team.

The Team You'll Work With The Mayor's Office of Communications leads the effort to inform, update, and engage New Yorkers about Mayor Eric Adams commitments to getting stuff done for all New Yorkers. The Problems You'll Solve The Director will report directly to the Deputy Mayor for Communications. S / he will work closely with other members of the communications team and numerous city agencies to develop and execute high-impact digital communication strategies. The ideal candidate will be a sharp digital strategist with a record of success, an adept communicator and creative problem solver. Primary responsibilities include :

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Mayor's goals and visibility.
• Develop strategies to use multimedia content, social media, SMS, website, and other digital media tactics to reach and engage a greater number of New Yorkers.
• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages.
• Develop a digital first strategy and culture for breaking news.
• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them.
• Work with the Communications Director and communications staff on overall communications planning and implementation, including message development, strategic guidance, and coordination.
• Work closely with the Creative Communications team to ensure generated content is widely seen.
• Develop a digital community of allies that will be eager to share the administration's message.

About You - You have an eye for issues and content that will engage New Yorkers. You have excellent interpersonal and verbal skills. You have the ability to understand complex policy and political issues and develop clear, concise, and persuasive messages related to them. You are highly organized and deadline-driven to help keep a team on track to advance multiple assignments at once in a fast-paced environment, strong project management skills. You have a proven ability to build strong relationships with internal and external stakeholders. You have experience working with diverse communities. You have the ability to work independently and collaboratively, while listening and learning from feedback. You have the ability to thrive in a busy, multi-tasking, and time-pressured environment.

Qualifications - You have a Bachelor's degree and 7+ years of experience in digital communications, with preference for government, politics, public affairs, or strategic communications, preferably in a political or issue advocacy campaign setting. You have 2 to 3 years of hands-on digital media leadership experience, with a strong track record of helping to lead effective digital communications campaigns.

Additional Information The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.