Director, Digital Media

Position Summary

All Channels People Development Builds and leads a team to execute on business area or category objectives Ensures associates are receiving learning and development opportunities eg training mentoring for the good of the associate and Walmart Coaches team members and provides feedback to enhance skills knowledge and work performance Conducts performance and career development conversations Mentors less experienced associates and managers

All Channels Digital Marketing Strategy

Drafts the digital media strategy ensuring alignment with Walmarts marketing and overall business strategy socializes with other marketing leaders and associates Strengthens technical digital marketing expertise connects with internal and external technology partners to drive Walmarts digital media strategy Contributes to digital innovation by socializing new and improved strategies and approaches towards internal and external partnerships that differentiate Walmart in the marketplace Utilizes deep technical knowledge and business acumen to advise on product development roadmap and user experience consults with technical experts and contributes towards product development

All Channels Digital Campaign Implementation and Management

Manages all aspects of multiple large and complex digital campaigns including developing and refining campaign plans and goal developing technical or creative calls to action and ensuring execution across campaigns Begins to integrate multichannel connection points within website eg Walmart.com to understand newer better ways to increase value and returns from all digital efforts Interfaces and consults with internal teams eg product engineering to provide input on site features and capabilities Manages relationship with external agencies and business technology partners and provides strategic direction to the digital team on most effective agency partners and their value to Marketing Continuously adjusts strategy and plans based on campaign ROI real-time trends and other insights

All Channels Creative and Brief Development and Planning

Partners with internal teams Creative Marketing Strategy and Planning to help draft creative direction and key messages for large and complex campaigns Leverages understanding of multiple digital media channels own and related to inform optimum media investment strategy Guides Digital Medias execution of the creative brief in collaboration with internal teams for complex campaigns initiatives identifies optimal processes touchpoints ensuring agility and process efficiency

All Channels Process Improvement

Consults with Digital Media leadership to understand future business needs and provides input into process workflow change strategy and approach Prepares team for upcoming changes in processes procedures

All Channels Budget Management and Financial Performance

Develops and leads oversight of multiple campaigns budget suggests readjustments to channel plans programs to ensure operational objectives are being met Develops projections budget forecasts for current and future campaigns provides input into digital media financial management and revenue metrics tracking

All Channels Collaboration

Collaborates with Marketing leaders external agencies key business technology partners and cross-functional leadership digital and instore to ensure digital marketing campaigns are developed and implemented effectively across the organization for their own channel as well as across all digital media channels Proactively develops new relationships with agencies and / or other strategic partners and acts as key relationship owner for existing partnerships

Channel Specific Social Strategy and Content

Supports the development of strategies for driving engagement on social media platforms including internal vs external agency support Provides guidance and expertise for social media content development eg guidelines playbooks toolkits Oversees the implementation of social media marketing agendas and roadmaps Drives key initiatives to develop community engagement on social media platforms

Channel Specific Paid Search

Influences strategic direction of paid search strategy as well as development and execution of paid search campaigns Builds internal support systems and processes to modify adapt and manage implementation of search engine marketing efforts Reviews budget reports including key performance indicators and develops calls to action based on the same Manages key third party platform and tool provider relationships as well as search engine business partner relationships Keeps abreast of best practices and standards for search engine performance and marketing

Channel Specific Organic Search

Influences strategic direction of organic search strategy as well as development and execution of organic search campaigns Maintains a high level of new and existing product understanding to ensure search success Builds internal support systems and processes to modify adapt or adopt new techniques and manage implementation of SEO efforts Evaluates search demand to identify growth opportunities for content and product champions cohesive analysis to predict demographically relevant topics Liaises with internal teams and business partners on SEO-related initiatives and provides actionable recommendations Keeps abreast of best practice and standards development for organic search performance and marketing

Channel Specific Performance Social and Display

Supports the development and implementation of Walmarts paid social and display optimization strategy by developing targeted channel plans and performance criteria for go-to-market strategies Reviews high-level data analyses and reporting to identify cross-channel trends and opportunities for customer conversion Provides expertise on optimization algorithms combining data analysis and feedback

Channel Specific Affiliates and Partnership

Identifies strategic partnership and affiliate opportunities Drives shifts in channel strategy Reviews channel data analyses and reporting to identify channel trends and opportunities Monitors performance and partnership marketing landscape for industry trends Executes partnership strategy from assessment and prioritization to negotiation and implementation to drive overall growth brand awareness and launch new digital distribution channels

Channel Specific Customer Relationship Management

Drafts direction for customer lifecycle planning and communications strategy for customer segments with a view towards improving engagement and customer lifetime value Oversees execution of communication strategy that supports customer relationship management priorities and aligns with objectives Develops a cross-channel perspective and ensures all communication and customer relationship management activities align and integrate with existing customer relationship management infrastructure Collaborates cross-functionally within and outside of Marketing to inform and promote customer relationship management plans and strategies Keeps abreast of industry trends and informs own team of new innovative techniques and approaches in the industry

Provides overall direction by analyzing business objectives and customer needs developing communicating building support for and implementing business strategies plans and practices analyzing costs and forecasts and incorporating them into business plans determining and supporting resource requirements evaluating operational processes measuring outcomes to ensure desired results identifying and capitalizing on improvement opportunities promoting a customer environment and demonstrating adaptability and sponsoring continuous learning

Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps recruiting selecting and developing talent supporting mentorship workforce development and succession planning and leveraging the capabilities of new and existing talent Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices developing consequences for violations or noncompliance and supporting the Open Door Policy

Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives engaging key stakeholders in the development execution and evaluation of appropriate business plans and initiatives and supporting associate efforts in these areas

Respect the Individual

Builds high-performing teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customer member experience for all

Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent

Builds strong and trusting relationships with team members and business partners works collaboratively and cross-functionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action

Act with Integrity

Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts

Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values

Acts as an altruistic servant leader and is consistently humble self-aware

Serve our Customers and Members

Delivers expected business results while putting the customer member first and consistently applying an omni-merchant mindset and acting with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers members

Adopts a holistic perspective that considers data analytics customer member insights and different parts of the business when making plans and implementing strategies

Strive for Excellence

Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risk-taking and exhibits resilience in the face of setbacks

Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401