Director, Digital Media

Director, Digital Media

We are looking for a Director, Digital Media to support the strategic media planning, buying, partnerships, negotiations, execution, reporting and optimization of Paid Media Campaigns. You will ensure we are driving efficacy of investment, balancing the need to meet ROAS goals with the imperative of implementing never-been-done-before innovations and programs. This position needs to remain on the cutting edge of understanding and implementing emerging media channels.

• Help to develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
• Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media.
• Leverage insights, learnings, and modeling to help determine the right channel mix.
• Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
• Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace.
• Manage US media category media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities.
• Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams.
• Coordinate / partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines.
• Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities.
• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.

What you'll bring :

About Walmart Marketing

Named Ad Ages Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what youve been looking for.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $132,000.00-$264,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

Minimum Qualifications :

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field. 3 years' supervisory experience

Preferred Qualifications :

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location :

221 River St, Hoboken, NJ 07030, United States of America