Director, Digital & Social, Professional Products Division Education

Job Description

Job Title : Director Digital & Social , Education Professional Products Division

Division : Professional Products Division

Location : 10 Hudson Yards New York, NY 10001

Reports to : Vice President Digital Education

Who We Are :

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology. Together, our brands lead the professional hair industry from market share and also Stylist Education. With over 60 years of Education, touching 400,000 stylists per year, a new era of Education is being created.

Role Objective : We are seeking a highly motivated and experienced Digital Education & Marketing Director to join our dynamic team. This critical role will support the VP of Digital Education & Marketing on the overall strategy for Digital Education with a focus on Social Education on YouTube, and lead the division content strategy, digital education measurement and platform management for all brands. This role with lead creating PPD Multi Brand marketing campaigns to support priority education initiatives and ensure close collaboration with education and marketing teams. The ideal candidate will possess a deep understanding of digital platforms, content strategy, with focus on YouTube & other social platforms and overall beauty.

Job Responsibilities

• Drive Digital Education for Salon Professionals :

Support in building & executing divisional digital education strategy for L'Oréal Professional Products brands salon professionals. Strategic planning includes the following areas : Content, Platforms, Marketing, Measurement and Data.

Develop and maintain the social education dashboard, delivering monthly reporting with insightful analysis.

Oversee the Access Learning Management System (LMS) strategy and serve as the primary brand point of contact.

Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales / sign ups, including media, CRM, social media, and other relevant channels. Manage any relevant fuel budget to support marketing levers and plans.

Execute regular competitive audits and tracking across social media, LMS platforms, and 3rd party platforms to stay ahead of industry trends.

Manage and plan education programs on key 3rd party platforms (e.g., Professional Schools, Salon Suite partners) to scale the reach of our brand education content, social assets, and new programs / pilots.

Develop and implement a comprehensive plan to support both internal and external education teams with essential digital upskilling around new platforms and content.

What We Are Looking For :

Required Qualifications :

What's In It For You :

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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