Director, Strategy
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
We are looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client's business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position reports directly to the SVP, Strategy.
Responsibilities
- Supports as team lead on client's business and oversees all aspects of the assigned LOB(s)
- Executes high level strategy and holistic management of the media plan development, implementation, and execution
- Leads tactical planning in collaboration with investment counterparts across all channels inclusive of commerce / shopper
- Identifies key target insights based on client brief necessary for formulating strategic recommendations
- Owns the development of a brief response from start to finish
- Collaborate with other agencies / partners on delivering cohesive strategies and tactical recommendations
- Steward of brilliant basics and core planning principles across all client deliverables
- Responsible for managing projects and resources for subsidiaries / business unit
- Maintain an in-depth knowledge of the client business
- Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client's objectives
- Demonstrate an intimate understanding of how consumers interact with channels and technology
- Provide direction, management, and support to direct and indirect reports
- Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
- Participation in special projects involving cross department team development
- Participate in new business efforts including development of new business opportunities and new business pitches (as needed)
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field8+ years of experience in cross-channel media planning; inclusive of commerce / shopper4+ years of experience managing junior staffMarketing / advertising agency experience highly preferredCPG experience is highly preferredProven experience and success in presenting plans to clients and influencing top level decisionsExcellent organizational, interpersonal and quantitative / analytical skillsAdept at injecting ideas, innovation and leading industry developments into planning assignmentsDetail-oriented and proven ability to thrive in a fast-paced environmentMust be a self-starter, with strong planning and organizational skillsComputer Skills / Software Knowledge : Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R / F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI / GfK, GWI. Understand its capabilities and applications to translate data into actionable insightsThinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients / internal groupsProfessional presentation, training and client-facing skillsExcellent written / verbal communication, presentation, organizational, interpersonal and analytical skillsAccountability and flexibility with the ability to work in a fast-paced environmentDemonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communicationAble to guide others in defining high level strategy for business unitAble to manage a budget, control costs, plan and schedule around cost concerns for business unitDemonstrates an ability to be curious and passionate about our client's businessPositive, team-player attitudeOur Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range : $105,000- $165,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.