Job Description
Job Description
Strategic Account Manager
The Strategic Account Manager (SAM) serves as the primary business partner for top national and strategic accounts — the company’s top revenue-driving customers. This role combines strategic planning, relationship management, and commercial execution to deepen partnerships, drive sustainable growth, and strengthen customer satisfaction.
The SAM acts as both hunter and farmer, leading joint business planning efforts, coordinating internal cross-functional teams, and ensuring that each account receives customized merchandising and operational support aligned with shared growth goals.
Key Responsibilities :
Strategic Account Leadership
- Own and manage a defined portfolio of national accounts.
- Develop and execute annual joint business plans (JBPs) that define revenue, margin, and share-of-wallet growth goals.
- Partner with senior customer stakeholders across sales, procurement, marketing, and leadership to align on strategy and objectives.
- Lead quarterly and annual business reviews to track progress and recalibrate initiatives.
Relationship Development
Build and maintain multi-level relationships across customer organizations to ensure connectivity and influence.Serve as the voice of the customer internally, championing their priorities while balancing company objectives.Leverage relationships to uncover new opportunities and drive collaboration across product categories or business units.Business Growth & Execution
Identify and pursue new revenue opportunities within existing accounts, including upsell, cross-sell, and category expansion.Collaborate with merchandising, design, and operations to create tailored product assortments and programs.Oversee pricing strategy, program profitability, and margin adherence.Manage contract renewals, negotiations, and multi-year partnership agreements.Drive CRM pipeline development by sourcing and qualifying strategic opportunities, while ensuring rigorous data hygiene through timely, accurate, and complete entry of account activities, contacts, and deal stages.Merchandising & Program Development Support
Partner with the merchandising team to deliver customized product assortments and promotional strategies that align with account needs.Support account-specific launches, line reviews, and seasonal presentations.Guide internal teams on account-specific requirements related to design, sourcing, packaging, or compliance.Cross-Functional Collaboration
Coordinate closely with Marketing, Creative, Sales Operations and Merchandising to ensure seamless execution and delivery.Communicate key milestones, risks, and opportunities across departments.Provide sales forecasts, business insights, and category trends to support planning and supply chain efficiency.Key Performance Indicators (KPIs) :
Year-over-year revenue growth and account profitabilityIncreased share of wallet and multi-category penetrationAccount retention and contract renewal ratesCRM data accuracy and completeness, including regular updates to pipeline stages, contact records, and activity logs, audited monthly to ensure alignment with forecasting and reporting standards.Execution of annual joint business plansQualifications :
Bachelor’s degree in Business, Marketing, Merchandising, or related field.5–8 years of experience in account management, national sales, or strategic partnerships - preferably within the promotional products industry.Proven success managing multi-million-dollar accounts and developing long-term business plans.Strong strategic thinking and analytical skills with a data-driven approach to decision-making.Excellent interpersonal, negotiation, and presentation abilities.Demonstrated success working cross-functionally with merchandising, marketing, and operations.Proficiency in CRM and ERP systems (e.g. Salesforce, SAP, etc.) and Microsoft Office Suite.Why Join Us
As a Strategic Account Manager, you’ll be at the center of our most important customer relationships — shaping strategy, driving growth, and influencing product direction. This role offers visibility across the organization, an opportunity to lead within a collaborative, entrepreneurial team, and the ability to directly impact both customer success and company performance.
We believe a complete benefit package is important and provides our employees with a level of comfort and security for themselves and their families. We offer a full range of benefits to our full-time associates : Health, Dental, Vision, Life, STD / LTD, Long-Term Care, Pet Insurance, 401K with Employer Match, PTO (including Paid Holidays), Event Tickets and Employee Discounts.
Equal Opportunity Employer We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.