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Product Marketing Senior Specialist

Product Marketing Senior Specialist

PKREwing, NJ, US
3 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Who Our Client Is :

Our client is a data standards organization that brings industry communities together to solve supply chain problems through the adoption and implementation of their standards. More than 340,000 businesses across 25 industries in the U.S. rely on our client for trading partner collaboration and for maximizing the cost-effectiveness, speed, visibility, security, and sustainability of their business processes.

They enable these benefits through solutions based on global unique numbering and identification systems, barcodes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange—helping organizations identify, capture, and share trusted data that connects their physical and digital supply chains.

What Our Client Needs :

A Product Marketing Senior Specialist to support the strategic positioning and promotion of products, driving customer engagement and ensuring a seamless path to renewal. This role will play a pivotal part in advancing product launches, supporting go-to-market strategies, and aligning marketing activities with broader business goals.

Who You Are :

You are an exceptional communicator with the ability to translate complex concepts into clear, actionable insights for a variety of audiences. You’re highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced, collaborative environment.

Analytical by nature, you use data to inform decisions and uncover insights that drive measurable results. You’re a curious, proactive problem solver who thrives on learning and continuous improvement.

You hold a bachelor’s degree from a four-year college or university and have experience across multiple marketing disciplines, including channel marketing and digital marketing. Your strong combination of creativity, strategy, and analytical skill allows you to deliver results that elevate the customer experience.

What You’ll Do :

You will support the organization in creating value for industries, members, prospects, and partners. Your work will drive product readiness, customer engagement, and go-to-market effectiveness—directly contributing to growth and retention goals.

Key responsibilities include :

Drive Product Readiness

  • Support go-to-market activities by reviewing new products and features
  • Assess impact, coordinate cross-functional marketing tasks, and support change management efforts

Support Customer Engagement Initiatives

  • Provide marketing support for acquisition and retention strategies
  • Create targeted content for multi-channel campaigns to align with program-wide goals and improve the path to renewal
  • Advance Email Campaign Performance

  • Build and launch email campaigns to support the customer journey
  • Develop compelling messages, execute campaigns using marketing automation tools, and analyze performance to ensure measurable results
  • Orchestrate Product Go-to-Market

  • Develop and execute go-to-market strategies grounded in customer and market insights
  • Partner across teams to secure marketing assets, PR, and channel capabilities
  • Leverage analytical data to inform strategies, track performance, and optimize execution
  • This position requires no travel and has no supervisory responsibilities.

    What You’ll Need :

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Strong written and verbal communication skills
  • Proven ability to manage multiple projects simultaneously
  • Experience in channel or digital marketing environments
  • Strong analytical skills with experience using data and metrics to guide decisions
  • Ability to collaborate across teams and manage competing priorities in a fast-paced environment
  • What They Offer :

    Pay range : $80,000–$100,000, plus participation in the annual bonus program.

  • A hybrid work environment in their Ewing, NJ office
  • Health (medical, RX, dental, vision) coverage—effective immediately
  • 401(k) with Safe Harbor and Profit Sharing contributions—effective immediately
  • Short- and long-term disability coverage
  • Mental health and wellbeing support (6 employer-sponsored therapy / coaching sessions)
  • Individual wellness platform
  • Paid parental leave
  • Generous PTO and company-paid holidays
  • Access to LinkedIn Learning
  • Tuition reimbursement
  • Kudos employee recognition platform
  • Catered lunches twice a week on in-office days
  • Our client is an Equal Opportunity Employer. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin.

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    Senior Marketing Specialist • Ewing, NJ, US

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