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General Manager

General Manager

VorTek InstrumentsSanta Rosa, CA, United States
3 days ago
Job type
  • Full-time
Job description

General Manager – VorTek Instruments

Join to apply for the General Manager role at VorTek Instruments .

Who We Are

Air Monitor has been delivering airflow measurement solutions since 1967. We are the premier air flow measurement solutions provider for the Commercial HVAC, Industrial Process, and Power Generation markets. We are the only dedicated airflow solutions provider with expertise in differential pressure and thermal dispersion measurement technologies. Air Monitor offers both because we know from experience that it is important to apply the right technology to the right application. Airflow measurement is not a “one size fits all” business. We offer standard solutions for common applications and custom solutions that will fit our customer’s unique needs.

Markets served include HVAC, Energy, Semiconductor, Life Sciences, Automotive, Chemical Processing, Refinery, Power Generation and other Industries. Air Monitor is part of the TASI Gas Flow division of TASI Measurement. The TASI Gas Flow companies are Sierra Instruments, Fox Thermal, Vortek Instruments, Air Monitor Corporation and Vögtlin Instruments. While each company offers different solutions and reaches different markets, we share technology, knowledge and process to optimize our efforts both internally and externally.

Key Responsibilities

  • Develop and execute long-term operational strategies aligned with company goals. Drive innovation and continuous improvement across all departments.
  • Oversee end-to-end manufacturing operations, ensuring timely, cost-effective, and high-quality production output.
  • Take overall responsibility for the ISO 14001 Environmental Management System, ensuring it supports sustainability goals, meets regulations, and drives continuous improvement in environmental performance.
  • Champion lean initiatives to improve workflows, reduce waste, and increase productivity across all production lines.
  • Supervise and mentor department heads and production teams. Foster a culture of accountability, collaboration, and professional growth.
  • Oversee inventory control, procurement, and supplier relationships to ensure material availability and cost efficiency.
  • Ensure strict adherence to safety protocols and regulatory requirements and promote a proactive safety culture throughout the organization.
  • Define, monitor, report, and present key performance indicators (KPIs) across all departments to ensure alignment with organizational goals. Utilize data-driven insights to support strategic decision-making, identify opportunities for improvement, and enhance overall operational performance.
  • Manage and create budgets, forecast operational costs, and identify cost-saving opportunities while maintaining quality and service standards.
  • Create and enforce standardized policies and procedures to ensure consistency, efficiency, and compliance across all functions.
  • Direct and manage the sales organization, including regional managers and service teams, to achieve revenue targets and expand market share across North America and into international territories.
  • Mentor and grow high-performing sales and marketing teams, fostering a culture of accountability, collaboration, and continuous improvement.
  • Work closely with operations, engineering, and finance to ensure seamless execution of commercial strategies and customer satisfaction.
  • Champion Air Monitor’s brand identity and value proposition across all customer touchpoints and communication channels.
  • Collaborate with sales, marketing, and customer service teams to align operations with customer expectations and market demands.
  • Direct and oversee quality management to ensure robust quality systems, continuous improvement initiatives, and compliance with customer and regulatory requirements.

Qualifications

  • Bachelor’s degree in operations management, Engineering, Business Administration, or a relevant field (MBA a plus).
  • Minimum of 7–10 years of experience in manufacturing operations, with at least 5 years in a senior leadership role.
  • Proven expertise in Lean manufacturing, and operational excellence.
  • Strong financial acumen and experience managing budgets and forecasts.
  • Exceptional leadership, communication, and interpersonal skills.
  • Ability to lead cross-functional teams and drive organizational change.
  • Proficiency in ERP systems, production planning tools, and data analytics platforms.
  • Working Conditions

    This position keeps track of the pulse of manufacturing. Using a combination of desk work at a computer and operating in Gemba manner, evaluating the production progress, reporting on KPIs and making related real improvements to control costs, improve productivity and ensure customer satisfaction. Occasional travel—both domestic and international—is expected to support sales initiatives, attend industry events, and maintain strong customer relationships. The role demands flexibility, resilience, and a proactive approach to managing multiple priorities in a growth-oriented organization committed to innovation and excellence.

    Physical Demand(s) : Lift up to 50 lbs., sitting and standing for reasonable periods of time.

  • Visual Demand(s) : Ability to look at a computer monitor for reasonable periods of time
  • Hazard(s) : Manufacturing environment
  • Commitment To People And Planet

    TASI Measurement is committed to fostering a sustainable and socially responsible environment. We believe that our success is not only measured by financial gains but also by the positive impact we have on our employees, communities, and the world around us. As part of our commitment to people, we strive to provide a supportive and inclusive workplace where every individual is valued, respected, and given equal opportunities to thrive. We prioritize the well-being, safety, and personal development of our employees, recognizing that they are the engine driving our success.

    Seniority Level

    Director

    Employment Type

    Full‑time

    Job Function

    Management and Manufacturing

    Industries

    Measuring and Control Instrument Manufacturing

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