Product Marketing Manager, Attribution Measurement

Responsibilities

About the team Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions. You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners. Responsibilities - Owner of 1-2 performance measurement solutions in TikTok's Measurement suite with a strong understanding of auction ads capabilities. - Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. - Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team - Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these - Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development. - Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created

Qualifications

Minimum Qualifications : - BA / BS degree or above - 5+ years of experience in product marketing, product strategy, or measurement / analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred) - Strong expertise in attribution models, analytics platforms, or measurement methodologies. - Proven track record driving global GTM strategies and collaborating across functions. - Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences. - A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change Preferred Qualifications : - Experience with multi-touch attribution, incrementality testing, or media mix modeling. - Background working with global sales organizations and agency / advertiser stakeholders. - Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches).

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $103200 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates :

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment :

• 1. Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at