VP, Trade & Partner Marketing

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Base pay range

$190,000.00 / yr - $210,000.00 / yr

The Vice President, Trade & Partner Marketing leads the strategy, development, and execution of innovative marketing initiatives that drive business growth and strengthen Lionsgate Television’s global presence. Working in close collaboration with our domestic and international sales and distribution teams, this role serves as the vital bridge between commercial strategy and creative execution, translating business objectives into compelling campaigns, materials, and experiences. The VP will play a key role in positioning and amplifying Lionsgate’s extensive content library and new series across an increasingly competitive global marketplace.

Who We're Looking For

We’re looking for a dynamic leader who combines strategic vision, creative acumen, and deep partner management expertise to empower our sales and distribution teams and maximize commercial opportunities. You bring a background in partner or affiliate marketing within the network or streaming landscape, a passion for building meaningful client relationships, and a proven ability to design and deliver marketing frameworks that drive measurable business results.

Who You're Joining

At Lionsgate Television, our Worldwide Marketing organization is built on three core pillars : Curiosity, Creativity, and Collaboration. We’re seeking a leader who not only embodies these values but also inspires them in others. Someone who approaches challenges with curiosity, drives innovation through creativity, and thrives in partnership across teams and disciplines.

Responsibilities

• A deep understanding of the sales and distribution business across both global and domestic such that you can partner with those teams to develop and execute unique marketing strategies and activations that drive content sales and revenue performance with our key clients.
• Lead the creation of integrated marketing plans, promotional campaigns, and creative that showcase and position Lionsgate’s content in the most compelling and meaningful way by market and client partner.
• Translate audience insights into effective trade and sales strategies that drive best-in‑class output and collateral (e.g., platform‑specific creative, metadata optimizations, promotional trailers, etc.).
• Establish trade marketing methods, SLAs, dashboards, and reporting systems for trade program performance and attribution.
• Work with development / programming / content operations to ensure a deep understanding of our content and IP such that you can anticipate, recommend and drive impactful sales team readiness in alignment with release schedules and global initiatives.

Qualifications and Skills

Nice to Haves

About Lionsgate

Lionsgate (NYSE : LION) is one of the world’s leading standalone, pure‑play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world‑class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000‑title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Business Unit Overview

Lionsgate’s Television Group is a leading supplier of premium programming to buyers around the world. With a rich history of acclaimed television series such as Mad Men, Weeds, Nurse Jackie, Orange is the New Black, Nashville and The Studio, Lionsgate Television series have earned 396 Emmy Award nominations and 47 Emmys. Lionsgate’s Television Group includes nearly 100 series spanning 40+ networks from Lionsgate Television, Lionsgate Alternative Television, Lionsgate Worldwide Television Distribution, 3 Arts Entertainment and Debmar‑Mercury.

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

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