Product Marketing Manager

A company is looking for a Product Marketing Manager, Asset Investment Planning (AIP).

Key Responsibilities

Develop and implement strategic marketing plans for new product launches and enhancements

Collaborate with product management to influence initiatives through the New Solution Introduction (NSI) process

Create clear, compelling messaging tailored to buyer personas, use cases, and market needs

Required Qualifications

Bachelor's degree and 5-8 years of experience in product marketing or a related field

Strong understanding of SaaS business models and go-to-market strategies

Experience developing product positioning and messaging frameworks

Background in asset investment planning or marketing to public sector, education, healthcare, or manufacturing is a plus

Proven ability to handle multiple projects and meet deadlines