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Radio Insights Analyst
Radio Insights AnalystMediabistro • New York, NY, United States
Radio Insights Analyst

Radio Insights Analyst

Mediabistro • New York, NY, United States
1 day ago
Job type
  • Full-time
Job description

KATZ Media Group is the nation’s largest media representation firm, delivering local relevance at scale. Whether you want one idea that sounds local in a hundred different markets or a hundred unique ideas, we have your solution.

Founded in 1888, Katz was the nation’s first media representation firm. Today, Katz Media Group is comprised of two divisions, Katz Radio Group and Katz Television Group. Collectively, the company represents both the on-air and online assets of more than 4,000 radio stations and 800 television stations.

Job Summary

Katz Media Group is seeking a self-motivated and team-oriented Radio Insights Analyst. This role sits at the intersection of data science, market research, and business strategy. You will collect and analyze customer data from multiple sources, identify patterns and trends, develop customer segmentations, and communicate findings across the organization.

Responsibilities

Read and interpret Nielson & other ratings data.

Read, interpret and integrate qualitative data into day-to-day sales research.

Provide creative input to the Research Director or other team members as needed.

Develop and manage relationships internally with Director of Sales, Sales Managers and A.E.s.

Develop and manage relationships with client partners and agencies.

Become the expert on the markets / clients assigned to.

Attend sales meetings and keep sales staff up-to-date on pertinent information.

Content marketing - create and distribute written and visual content.

Involvement in various specialized research projects.

Maintain and update client and customer databases to ensure accurate information.

Requirements

College Degree – Bachelor.

Proficient in Microsoft Applications (PowerPoint, Word, Excel).

What You’ll Bring

Respect for others and a strong belief that others should do this in return.

Accountability for own work and desire to provide guidance to new team members.

Ability to contribute to several projects at the same time under a moderate level of direction.

Application of objective judgement, technical skills and prior experience to solve business problems.

Strong written and verbal communication skills.

Desire for continued knowledge sharing and learning.

Understanding of impact of own decisions.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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