(USA) Senior Manager of Marketing Intelligence Walmart Connect

Senior Manager Of Marketing Intelligence Walmart Connect

Walmart Connect is the closed-loop media business of the worlds largest retailer. Our mission is to connect brands more meaningfully in customers lives, through omnichannel retail experiences. We leverage Walmarts unparalleled data and scale to provide measurable results for our partners.

Role Overview

As Senior Manager of Marketing Intelligence, you will play a key role in shaping Walmart Connects newly created Marketing Intelligence function. This role will focus on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework, including revenue attribution modeling, campaign performance metrics, and dashboarding / reporting infrastructure. You will partner closely with Finance, Data Science, and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connects revenue strategy. This position requires a highly analytical, collaborative leader who can tell compelling stories with data, influence stakeholders, and thrive in building new capabilities from the ground up.

Key Responsibilities

• Measurement Framework : Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics.
• Attribution & Measurement : Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation.
• Dashboarding & Reporting : Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes.
• Support Insights Generation : Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations.
• Cross-Functional Partnership : Collaborate with Finance, Data Science / BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions.
• Enablement : Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing.

Qualifications

Education : Bachelors degree in Marketing, Business, Data Analytics, or related field. Advanced degree a plus.

Experience : 68+ years in marketing analytics, growth marketing, marketing science, or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders.

Expertise : Strong analytical skills, experience with attribution modeling, dashboarding / reporting tools, and marketing performance measurement. Background in retail, digital advertising, or tech environments preferred.

Attributes : Ability to tell stories with data and influence stakeholders, proven success operating in matrixed and cross-functional environments, and comfort building new capabilities within large organizations.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey, US-10279 : The annual salary range for this position is $96,000.00 - $186,000.00. San Bruno, California, US-08848 : The annual salary range for this position is $104,000.00 - $202,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

Minimum Qualifications : Bachelors degree in Business, Analytics, Statistics, or related field and 4 years experience in data analytics, project management, business, or related area OR 6 years experience in data analytics, project management, business, or related area. 2 years experience using intermediate functionality of Microsoft Office.

Preferred Qualifications : Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects. Masters : Business Administration, Project Management - Project Management Professional - Certification, Six Sigma Black Belt - Certification, Six Sigma Green Belt - Certification.

Primary Location : 221 River St, Hoboken, NJ 07030, United States of America.

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.