Director of Product Marketing

Director of Product Marketing

There's nothing like a great night's sleepthe cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here's the thing : while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it's stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That's where we come in. At Hatch, we're on a mission to help people build better sleep habitsso they can feel more focused, energized, and present in their lives. We've designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

The Opportunity

We're hiring a Director of Product Marketing to lead the next chapter of Hatch's adult business. This is a strategic, cross-functional leadership role that will shape our go-to-market strategy, deepen customer understanding, and position our platform as the most effective behavior change system for better sleep.

You'll own the voice of the customer, be a key partner in segmentation work, and use insights to drive positioning and impact product growth strategy. You'll partner closely with leaders across Product, Design, Creative, Content, Analytics and Growth, and serve as the marketing voice at the table for roadmap planning and customer experience design.

You'll also help define how we scale PMM at Hatchbuilding systems, frameworks, and eventually team leadership structures to take our storytelling and growth strategy to the next level.

What You'll Do

Voice of the Customer

• Synthesize qualitative and quantitative inputs (CX, research, usage data, creative testing) into usable insights
• Turn feedback into clarity for Product and Creative teamsshaping how we build, message, and grow

Audience Segmentation & Customer Insight

Roadmap & Lifecycle Partnership

Strategic Positioning & Messaging

Go-to-Market Strategy

AI Fluency & Modern Marketing Tools

Cross-Functional Stewardship

What You'll Bring

Why You'll Love Working at Hatch

We're a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.

You'll work with an amazing leadership team that truly values employees and leads with our company values every day.

We help people sleep better! Our products make a meaningful impact on people's lives.

Our team is collaborative, fun, and full of brilliant minds.

We're backed by world-class investors and growing fast!

We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

Meaningful equity you're an owner here

401(k) match (no vesting schedule!)

16 weeks of fully paid parental leave

16 free therapy sessions (for you + one other adult in your life)

Financial support for family planning

Remote office + monthly internet reimbursement

Friends & family discounts on Hatch products

Exclusive discounts on travel, entertainment, and top retail brands

And so many more spontaneous perks!

About Hatch

Designed by experts and loved by parents, our Rest familyincluding Rest, Rest+, and Rest Gohelps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently.

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better? We'd love to hear from you! Apply now and join us in making great sleep a reality for all.