Vertical Marketing Lead

About the Team

About the Team is intended to be descriptive text but should be included here as-is for context.

About the Role

We’re looking for our first Vertical Marketing hire—someone who can bridge customer insight, product understanding, and storytelling. This role is about building the foundation for how OpenAI connects with industries going through massive change, specifically education and public sector.

You’ll bring a product marketing mindset to verticals. That means learning from customers, translating those insights into sharp narratives, and creating the content and campaigns that move markets. It also means working across product, sales, solutions, and executives to scale adoption, improve customer experience, and build long-term trust.

This role is based in San Francisco with a hybrid model of three days in the office. We offer relocation support if you’re moving to the Bay Area.

In this role, you will

Define go-to-market strategy by focus industries. Build clear plans for education and government, with tailored strategies for each audience.

Own messaging and positioning. Develop narratives that resonate with decision-makers and practitioners, and help specific audiences understand the value of building with AI.

Create high-impact content. Build playbooks, customer stories, executive decks, and vertical campaigns that cut through noise.

Be the customer’s voice. Gather insights directly from the field, embed with vertical pods, and translate feedback into better programs and products.

Drive impact. Launch vertical-specific initiatives—executive dinners, events, sponsorships—that generate interest and build credibility.

Work across the business. Partner with PMM, solutions, GTM, and sales to make sure vertical context shows up in everything we do.

You might thrive in this role if you

Are fluent in product marketing : you know how to take complex products and make them resonate in the language of the customer.

Love creating content that works at the highest level—executive speeches, thought leadership, case studies, sales enablement.

Have a bias for cross-functional work and can build trust with product managers, solution architects, account teams, and executives.

Are comfortable moving between strategy and execution : one day framing the narrative for a new vertical, the next building the deck that lands it.

Care deeply about customers : you start with their needs, their language, and their goals, then work backward into programs and messaging.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers : we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment : protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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