Digital Marketing Manager
Our client, the world's leading entertainment streaming service, is looking for a Digital Marketing Manager. This is a 12-month remote contract and will work in Pacific Time zone (PT) working hours. Candidates must be located in the USA and cannot hold H-1B visa status. The hourly rate is $90.00; benefits are available through Talent Table. There is no C2C.
This role is for a candidate that has worked with consumer facing, e-commerce websites and has experience with hands-on website updates and has worked with multiple internal stakeholders.
The Opportunity :
In this role, you'll collaborate cross-functionally with Product, Creative (internal and external), Legal, Ops, Attractions, PR, and more to help shape and scale the Client House digital experience.
Responsibilities :
- Serve as main marketing POC to Product & Tech teams on product roadmap for website (new features, etc.) and product requirements. Partner with Product on roadmap prioritization
- Serve as key POC on landing point optimizations for performance marketing efforts
- Develop learning agenda for web testing
- Build creative briefs to guide asset and copy development for creative agency
- Manage creative development + cross functional reviews
- Align on creative needs / shot list influence with Creative team
- Manage all content & assets for website, including :
Adjustments based on creative feedback that comes in from the core + stakeholder teams
All website updates as strategy changesManaging new asset development with internal teams and external creative agencyUploading new content to Product Asset library and CMS platformPartnering with Product team for any issue triaging / debugging related to content and assetsCreate workback schedules & manage timelineHelp with web funnel reporting and creating decks / materials for stakeholdersQualifications :
58+ years of experience in digital marketing and / or web content managementProven success managing websites or web campaigns, preferably for large-scale consumer brands or entertainment propertiesStrong experience working with creative agencies and internal creative teamsFamiliarity with content management systems (CMS) and asset librariesExcellent communication, attention to detail, organization, and cross-functional collaboration skillsComfortable working in a fast-paced, ambiguous environmentBonus If You Have :
Experience supporting or coordinating A / B testing or experimentation for web content (e.g., headlines, CTAs, imagery)Experience with entertainment, ticketed events / themed attractions, or experiential marketingUnderstanding of web accessibility, UX best practices, or basic web developmentExperience with web funnel reporting and working with dashboards