Director of Social Media

Who is Flock? Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation. We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact. With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you. The Opportunity Reporting directly to the CMO, the Director of Social Media will be Flock’s first dedicated social hire - tasked with building our social presence from the ground up and scaling it into a powerful, multi-platform engine for brand, engagement, and growth. This is a rare chance to architect Flock’s social media strategy, voice, and playbook at scale, shaping how millions of people perceive our mission. We’re looking for a creative, data-driven leader who can balance brand storytelling with tactical execution. You’ll own the strategy and day-to-day management of Flock’s social channels, growing them significantly over the next 12–18 months while defining what “best-in-class” civic-tech social looks like. Develop and execute a bold, multi-platform social media strategy (LinkedIn, X, Instagram, YouTube, and other emerging platforms). Build Flock’s brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences. Manage the daily operation of Flock’s channels, content calendars, publishing, engagement, and real-time brand moments. Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives. Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting. Scale social into a performance engine : set KPIs, measure results, and use analytics to guide constant iteration. Recruit and grow a small but mighty social team as the function scales. Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact. The Skillset 10 years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and / or mission-driven companies. Demonstrated success in building and scaling social followings and engagement from scratch. Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms. A strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data. Excellent understanding of brand building, tone of voice, and audience psychology. Experience managing crisis comms and sensitive conversations online with nuance and professionalism. Skilled at using social listening, analytics, and publishing tools. Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing. Comfortable working fast, iterating, and testing bold ideas in public view. Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day. 90 Days at Flock We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Director of Social Media at Flock Safety. First 30 Days Audit Flock’s current social footprint and benchmark against top competitors. Define the Y1 social strategy, including detailed KPI setting, content strategy, and brand tone of social in partnership with the CMO and comms team. Build the first 90-day editorial and channel plan. First 60 days Launch restructured content calendars across LinkedIn, X, IG, and YouTube. Establish reporting dashboards and define success metrics (growth, engagement, reach, sentiment, share of voice). Deliver first viral or breakout campaign moments to signal a new era of Flock social. 90 Days and beyond Own day-to-day social execution with clear rhythms and repeatable frameworks. Show measurable growth in followers, engagement, and share of voice across priority platforms. Present a 12-month roadmap for scaling social—including team needs, budget, and bold creative initiatives. The Interview Process We want our interview process to be a true reflection of our culture : transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. Our First Chat : During this first conversation, you’ll meet with a recruiter to chat through your background and what you could bring to Flock Safety, what you are looking for in your next role, and who we are. Hiring Manager Interview : You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field. Panel Presentation Interview : Learn more about the team, responsibilities, and workflows by completing a deliverable and presenting it to the hiring team. Have fun with it! Executive Interview : A chance to meet with our Chief People Officer to view Flock Safety from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. Final Interview : Almost to the finish line! You will have the opportunity to meet with our CEO, Garrett Langley, to discuss what you can bring to Flock and how you will keep us innovating. The Salary & Equity The salary range for this role is $175,000 - $225,000, as well as stock options. Where you fall within the compensation range is based on how well you demonstrate the competencies required for the role, along with years of directly related experience. Due to typically reserving the upper half of our compensation bands for internal growth, you can expect a starting compensation around the midpoint of the posted salary band. During the first interview with one of our recruiters, they can further clarify the exact starting salary. The Perks Flexible PTO : We seriously mean it, plus 11 company holidays. Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match. Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time. Fertility & Family Benefits : We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses. Spring Health : Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs. Caregiver Support : We have partnered with Cariloop to provide our employees with caregiver support Carta Tax Advisor : Employees receive 1 : 1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. ERGs : We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know. WFH Stipend : $150 per month to cover the costs of working from home. Productivity Stipend : $300 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more. Home Office Stipend : A one-time $750 to help you create your dream office. Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together. If you need assistance or an accommodation due to a disability, please email recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process. At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education / training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level. J-18808-Ljbffr