Search Marketing Specialist

Job Summary :

The Paid Search Strategist is responsible for managing paid search campaigns from top to

bottom, including but not limited to paid search campaign set-up, budget management, setting

and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.

Supervisory Responsibilities :

• None.

Duties / Responsibilities :

relationships, and control campaign risks.

implementation, monitoring, optimization, analysis and reporting.

recommendations.

implementation.

including but not limited to search terms reports, negative keyword lists, keyword

quality score audits (landing page experience, ad copy relevancy, estimated CTR).

allocations.

group and keyword levels.

Gmail, GDN, etc.).

search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for

wider Google advertising where appropriate.

creations and mapping to campaign goals.

campaign strategy.

management skills with attention to details and focus on quality of results.

Required Skills / Abilities :

meet client goals.

required.

Milestones and Performance Indicators :

proper creative message.

internal communications.

Education and Experience :

verticals

Next Role Progression :

Working Conditions :

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Hybrid office scenario.

Travel requirements - In town travel necessary, occasional overnight travel needed.