Senior Demand Generation Manager (Remote)

Senior Demand Generation Manager

As our Senior Demand Generation Manager you will be responsible for developing and executing our inbound pipeline generation strategy.

This role involves both strategy and execution. You will be the person responsible for developing and owning the inbound strategy, budget, and reporting, including Paid Social and PPC campaigns. You will have support from others in the team on executing your demand generation activities, but expect to be very hands on yourself!

You are an experienced B2B growth marketer. You love the opportunity B2B marketing presents in taking complex topics and turning them into something digestible and engaging to build predictable, affordable, scalable pipeline.

While you are obsessed with data, analytics and building pipeline, you are curious to learn what works. Learning why a campaign works (or doesn't) is just as important to you as hitting a qualified pipeline goal.

In this role you will report directly to the CEO and others in the Leadership Team as the person owning the overall demand generation strategy. You will collaborate closely with the rest of the Marketing Team including Content Marketing, Marketing Designer and Website technical owner. You will also work very closely with the Sales and Product teams to execute on demand generation campaigns.

This role is fundamental to our global growth strategy as we look to launch new products.

Responsibilities

• Develop, execute and own the demand generation strategy including setting clear goals and measuring impact.
• Use data and analytics to measure and improve the performance of demand generation efforts with a relentless focus on learnings, as well as building pipeline.
• Work cross-functionally with Sales and Product teams to align efforts and drive revenue.
• Paid Search and Social

Develop the strategy and execute LinkedIn and Google Ad campaigns.

Create, refine and iterate on email templates to increase open rates.

Maintain Marketing Database and Data Integrity.

Own and manage dashboards and reporting of all key Marketing Metrics including number of leads, cost per lead, revenue generated etc.

Working closely with others in the Marketing Team, project manage activities like webinars to build pipeline.

About You