Senior Manager, Consumer Insights

Senior Manager, Consumer Insights

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Position Summary

The Senior Manager of Consumer Insights will play a critical role in delivering actionable, data-driven insights to support the Home Appliance business unit and teams including Brand Marketing, Demand Generation, eCommerce, Owner Experience, and Corporate Marketing. This individual will integrate traditional research methods with modern analytics techniquesparticularly in natural language processing (NLP), text analytics, and AIto ensure the voice of the consumer is continuously informing business strategy and customer-facing initiatives.

Key Responsibilities

• Manage and support a small team of Insights professionals, cultivating a culture of innovation, agility, and excellence.
• Design and execute comprehensive consumer research programs using a mix of quantitative, qualitative, and advanced analytic methodologies.
• Leverage NLP, sentiment analysis, and other AI-driven tools to mine unstructured data sources such as open-ended survey responses, online reviews, social media, and call center transcripts.
• Integrate multiple data sources (surveys, behavioral data, CRM, social listening, etc.) to develop a holistic view of the consumer journey.
• Deliver strategic recommendations that influence marketing, product, and customer experience teams, ensuring insights are translated into compelling narratives and action.
• Champion emerging market research technologies such as conversational AI, synthetic audiences, predictive modeling, and real-time insight platforms.
• Develop audience segmentation frameworks and customer personas using advanced analytics and behavioral data.
• Build and maintain standardized dashboards and reporting tools to track KPIs, segment shifts, and market dynamics.
• Stay current on market research trends, competitive activity, and consumer behavior patterns to identify new opportunities for growth and innovation.
• Partner cross-functionally to embed insights into go-to-market plans, brand strategy, product innovation, and lifecycle marketing.
• Communicate findings to both technical and non-technical stakeholders using visual storytelling and data visualization platforms (e.g., Tableau, ThoughtSpot).

Qualifications

Recruiting Range

$120,000 - $140,000 USD

Benefits Offered Full-Time Employees :

Benefits Offered Temporary / Contractors :

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.