Digital Marketing Manager

Job Description

Job Description

Are you innovative and passionate about current trends and creating digital marketing campaigns? LOGISTEED is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels.

On a daily basis, this role will manage LOGISTEED’s social media, including LinkedIn and create email blast campaigns to target key customers.

This role will also write and / or delegate responsibilities of copywriting and content creating. The Digital Marketing Manager reports to the LOGISTEED America, Inc.

VP, National Sales Team.

Qualities

• Ethical with sound business judgement
• Leadership, management, and interpersonal abilities to oversee the department
• Possesses a passion to help team members
• Tenacious
• Visionary
• Strong customer relations
• Detail-oriented
• Reliable, follows through on commitments
• Strong process and planning orientation
• Goal-oriented, task driven
• Enjoys being part of a team as well as leading one
• Balances team’s needs with goals of organization
• Ability to delegate to the right team members and the experience to know when to lead and when to delegate
• Outstanding written, verbal, presentation and organization communication skills

Essential Duties & Functional Responsibilities Required

Required Knowledge Skills & Abilities

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Functions

• Perform tasks safely
• Ensure area housekeeping requirements are met
• Abide by all OSHA rules and LOGISTEED America, Inc. safety practices
• Meet established procedures and productivity, safety and quality standards
• Meet attendance & punctuality standards
• Communicate both orally and in writing in a clear and concise manner
• Plan, execute, and manage all digital marketing for LOGISTEED America, Inc., including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Work with Senior Management and stakeholders to maintain LOGISTEED’s digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content
• Manage the relationship with Marketing agencies and hold them accountable for deliveries
• Create and manage content for LOGISTEED’s social media, emails, and other forms of digital communication
• Research, track, and analyze buyer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the Senior Management to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up-to-date on the latest social media trends, and implement them in LOGISTEED’s marketing campaigns
• Manage company’s HubSpot Marketing / CRM Campaign
• Write content on Industry updates
• Manage the company’s corporate Sales and Marketing Presentation material
• Ability to travel as business needs dictate
• Additional duties as assigned

Competencies

• Strategic Thinking
• Problem Solving / Analysis
• People Management
• Project Management
• Communication Proficiency
• Personal Effectiveness / Credibility
• Multi-tasking

Supervisory Responsibility

• This position manages key direct reports of the operation and is responsible for the performance management.
• Ensures a culture and work environment in line with the company’s core value of respect
• Ensures that all team members are looking for ways to systematize the business to increase efficiency

Preferred Qualifications, Required Knowledge Skills & Abilities and Working Conditions

Previous Work Experience

Minimum of 5 years’ experience in a marketing role

Education and Certifications

Bachelor’s degree in marketing or equivalent work experience

Experience Requirements and Preferences

• Experience in digital marketing, or a related field
• In-depth knowledge of current digital trends, various social media platforms and best practices
• Proven strong business acumen
• Experience with SEO and SEM strategy and keyword research
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Proficient in Microsoft applications
• Fluency in English
• Must pass criminal background check

Additional Eligibility Qualifications

• Ability to read, analyze and interpret complex data
• Ability to respond effectively to the most sensitive inquiries or complaints

Work Authorization / Security Clearance

Must be legally authorized to work in the United States. List any visa requirements, H1-B sponsorship, special clearances, etc.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to stand, walk or sit; use hands to finger, handle or feel objects, tools or controls;

reach with hands and arms; climb stairs; balance; stoop, kneel, bend crouch or crawl; talk or hear; taste or smell. The employee must regularly lift and / or move up to 10 pounds, frequently lift and / or move objects up to 25 pounds, and occasionally lift and / or move up to 35 pounds.

Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

One hundred percent of the work time will be spent in an office or home office setting where the environment is climate controlled.

LOGISTEED America, Inc. is an equal opportunity organization. We abide by all applicable equal opportunity laws and regulations.

We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

PAY TRANSPARENCY NONDISCRIMINATION PROVISION - The company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Information is obtained as part of an employee’s essential job functions if : (1) access to compensation information is necessary to perform that function or another routinely assigned business task, or (2) the function or duties of the position include protecting and maintaining the privacy of employee personnel records, including compensation information.

Nothing in this statement prevents LOGISTEED America, Inc. from disciplining, terminating, or otherwise taking adverse action against an applicant or employee because they have violated another workplace rule.

LOGISTEED America, Inc. fully supports the above pay transparency nondiscrimination statement.

EOE / M / F / D / V