Digital Marketing Specialist

Digital Marketing Specialist

Brinks Home is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. Our platinum-grade protection is backed by award-winning customer service and expertly trained professionals.

We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that fosters innovation, celebrates creativity, and encourages authenticity. Join us and be part of a collaborative team that is relentless in our pursuit of security for life. We are currently seeking a determined and dynamic Digital Marketing Specialist to join our Brinks Home Family.

Position Overview

We are seeking a highly organized and creative Digital Marketing Specialist to support Brinks Home's growth initiatives across SEO, CRO, content, and affiliate marketing.

This role is ideal for a detail-oriented marketer who enjoys managing projects, writing SEO-optimized content, and coordinating cross-functional marketing efforts. The Digital Marketing Specialist will work closely with the Growth Marketing Manager, Marketing Analyst, and Creative team to execute campaigns that increase visibility, improve conversion rates, and drive performance across both our sales-driven funnel and eCommerce channels.

Key Responsibilities

• Create and optimize SEO- and AIO-friendly website and blog content to increase organic traffic and brand visibility.
• Manage CRO initiatives, including A / B testing, landing page optimization, and UX improvements.
• Support affiliate marketing operations in Impact Radius, including partner communication, creative asset management, and link tracking.
• Coordinate projects, timelines, and deliverables across internal teams and external vendors.
• Draft and schedule marketing emails, promotional campaigns, and content updates.
• Collaborate with the Creative team on ad copy, design requests, and web content needs.
• Maintain the marketing calendar and ensure campaign deliverables are executed on time.
• Assist with QA testing for new campaigns, website changes, and landing page updates.
• Work with the Marketing Analyst to measure SEO and CRO performance and identify improvement opportunities.
• Allocate approximately 20% of time to support the B2B side of the business (BHX), executing the same digital marketing initiatives and performance objectives outlined above.
• Other duties as assigned.

Requirements

Working Norms

Benefits

Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #equalopportunityemployer #veteranfriendly