Senior Marketing Program Manager

The Senior Marketing Program Manager develops programs to support go-to-market (GTM) plans for the Marketing organization. This individual contributor role will work with leadership and key stakeholders to identify business goals, plan initiatives, scope projects, align resources, track progress, and ensure effective governance. This role is responsible for overseeing the successful and ongoing delivery of the program's objectives.

What You'll Do

Develop, launch and manage new programs to support the strategic plan of the Marketing organization

Drive quarterly program planning to achieve organizational revenue targets and build business cases to facilitate prioritization and decision making

Provide data and insight backed strategic guidance to program teams to prioritize projects, and know when to start, stop or evolve areas of opportunity

Define and monitor program performance measures with a goal of maximizing ROI and impact to revenue targets

Define and apply change, risk, and resource management

Produce accurate and timely communication on program status updates to leadership and stakeholders

Develop and implement business and operational processes that improve efficiency and deliver better business outcomes

What You'll Need

Minimum Qualifications

Undergraduate degree or equivalent combination of relevant career experience and expertise

6+ years experience in marketing or related discipline

Experience in marketing program management or marketing operations

Preferred Qualifications

Deep understanding of all steps in marketing GTM and how they come together to deliver against common outcomes

Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization

Proven ability to make informed decisions based on data analysis and drive motions to support performance metric efforts

Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment

Strong analytical toolkit and ability to break complex and ambiguous problems into smaller, actionable solution steps

Experience driving innovation within marketing programs, such as designing new frameworks and tools that scale beyond existing operating models

Travel Requirements & Working Conditions

10% travel for customer and internal meetings

Reliable internet access for any period of time working remotely and not in a Workiva office

How You'll Be Rewarded

Salary range in the US : $106,000.00 - $172,000.00

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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