Paid Advertising Specialist
This is an ONSITE role in Everett, WA. This is NOT a remote position. You MUST BE ABLE TO WORK MONDAY through FRIDAY ONSITE IN EVERETT, WASHINGTON. Adecco is looking for a highly skilled Paid Advertising Specialist for their client in Everett, WA. The ideal candidate will have a strong background in managing paid advertising campaigns, particularly on Google AdWords, Bing, LinkedIn, Meta, and others with a focus on driving results and optimizing performance metrics.
Key Responsibilities :
- Manage and optimize paid advertising campaigns on multiple platforms.
- Monitor and report on KPIs monthly, including CTR, ROAS, total conversions, CPC, and search impression share.
- Conduct A / B tests using various campaign types and structures to identify optimal strategies.
- Test new ad copy, images, and other creatives to improve campaign performance along with testing new ad platforms.
- Work closely with commercial marketing team to optimize campaigns.
- Ensure ads are up to date with the latest images, videos, and other content.
- Utilize Google Analytics and other data sources to optimize ongoing campaigns.
- Manage keyword targeting and continually refine strategies to maximize ROI.
- Propose new campaigns and budget changes based on performance analysis and business objectives.
- Utilize boosting for high-performing posts and content.
- Provide ongoing optimization to all ad channels and campaigns.
- Develop campaigns targeting each sale, starting in advance and running through completion.
- Optimize and A / B test for Paid Ads.
- Research competitor's advertising practices and suggest new strategies as relevant.
- Be on the forefront of the latest ad-technology and offer new insights on how to drive business value with existing tools, while making recommendations for new ones.
- Assist the Digital Marketing teams in finding insights and opportunities related to our operating companies' digital properties and marketing channels. Transform those opportunities into actionable plans that drive measurable positive outcomes.
- Ability to operate in a high-energy, high-intensity and rapidly evolving environment.
Qualifications :
Bachelor's degree in Marketing, Advertising, Business, or a related field.Minimum 2 years marketing experience (B2B preferred).Proven experience managing paid advertising campaigns on Google AdWords, Bing Ads and Meta.Strong analytical skills and experience with data-driven decision-making.Excellent communication and collaboration skills.Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.Google AdWords and Bing Ads certifications are preferred.Advanced Excel skills.Strong written and verbal communication skills, especially as it involves communicating technical concepts and ideas in a non-technical, simple manner.Additional experience preferred, but not required : Familiarity with SEO / SEM and Google Analytics (GA4).Motivated self-starter with the interpersonal skills required to work with others in a collaborative environment.Job Details :
This is an onsite position in Everett, WA working Monday through Friday 8 : 00am to 5 : 00pm.Pay Range : $33-39.00 / hour.Long term temporary assignment with potential to be hired by client after 9 months.Medical, dental, vision and other benefits offered through Adecco.Pay Details :
$33.00 to $38.00 per hour Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer / Veterans / Disabled Military connected talent encouraged to apply.