VP, Specialty Sales

Vice President, Specialty Sales

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people. We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities.

As Vice President, Specialty Sales, you will lead Softchoice's Specialty Sales organization, driving accelerated growth and operational excellence across modern infrastructure, security, artificial intelligence (AI), data, and workplace business segments. Key priorities include achieving a minimum of double-digit year-over-year growth in targeted segments, fostering strategic partner collaboration, and embedding a customer-first approach into all aspects of the business.

Sales Growth Objectives

Primary Targets :

• Achieve double-digit year-over-year growth in modern infrastructure, AI, and security business segments.
• Own the demand generation and attainment to plan on categories aligned to Infrastructure Modernization / AI & Data / Security.
• Increase pipeline and conversion rates across strategic accounts.
• Expand professional and managed services revenue by double digits annually.

Key Activities :

Team Development

Coaching and Enablement :

Best Practices Adoption :

Customer Strategy

Customer-First Initiatives :

Innovation and Best Practices :

What You Bring to the Table

Over 15 years of experience in sales / presales and general leadership, management within fast-paced, technology-driven industries. Demonstrated success in developing sales strategies for selling data center solutions, hybrid cloud, and public cloud models, with experience across platforms such as Azure, AWS, Google Cloud, Dell, HPE, and Cisco. Extensive background in selling consulting services, managed services, cloud computing, software, and hardware solutions. Developed and maintained strong partnerships with leading vendors in networking, security, storage, and data management. Superior relationship management skills with the competence to establish C-level contacts. Experienced sales & marketing strategist with high commercial acumen and demonstrated successful execution. Proven team leadership competence towards high team motivation and engagement. Bachelor's degree or equivalent relevant experience.

Not sure if you qualify? Think about applying anyway : We understand that not everyone brings 100% of the skills and experience for the role. At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You'll Love Working Here :

Inclusion & Equal Opportunity Employment : We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Require accommodation? We are ready to help : We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com.

Our commitment to your experience : We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same. Before you start with us, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.