Consumer Insights Manager

Job Description

Job Description

Title : Consumer Insights Manager

Location : Remote

Company : Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)

Initial term : 6 months (position expected to run longer)

POSITION SUMMARY :

The Manager, Consumer Insights is responsible for influencing the organization through their leadership and strong knowledge of the consumer, patient and shopper. This individual must demonstrate a strong understanding of market research techniques and how to connect them to the business objectives. They must be a proactive business partner and category and consumer expert, delivering the "so what" and "now what" from our consumer learning. They will have a strong voice and strong POV, advocating for the consumer and effectively influencing business decisions. . They will oversee consumer insight planning and recommendations, strategic positioning and innovation. They will have a strong Consumer Insight background tied to business results with a passion for brands. They will build strong partnerships with their cross-functional teams.

PRIMARY RESPONSIBILITIES :

• Oversee consumer learning across a variety of sources to tell the story and influence the decisions made as result of applied experience and consumer partnership.
• Design research projects against business objectives and answer key questions.
• Act as an advocate for the consumer by integrating consumer knowledge into all decision making; express a compelling point of view to be confidently championed and conveyed to the team and the organization.
• Build strong internal and external relationships; collaborating with other members of the Consumer Insights team as well as other key functions inclusive of, but not limited to : Brand Marketing, Sales, Category Management, Digital Marketing, Research & Development and our agency partners.
• Manage respective category budgets : opening PO's, overseeing accruals and ensuring timely payment with finance; challenging and prioritizing allocation to best meet the needs for the brand / business unit.
• Perform other duties as required.

QUALIFICATIONS AND SKILLS :

5+ year's relevant consumer research experience, strong preference for client-side or custom supplier-side experience. Consumer Packaged Goods and Pharmaceutical or Medical category experience is strongly preferred.

Expertise in market research methods and trends-based work, including a demonstrated ability to translate information and data into a compelling story with actionable insights and recommendations that impact business decisions.

Strong knowledge of consumer insights across a broad array of methodologies with demonstrated ability to translate research findings, information and data into actionable insights and recommendations.

Strong understanding of categories, brands and portfolios

PREFERRED SKILLS :

COMPENSATION AND BENEFITS :

ABOUT FuseGlobal :

FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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