Digital Marketing Specialist

Job Description

Job Description

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com

VISION Finalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE

The Digital Marketing Specialist is responsible for executing and optimizing paid media campaigns, supporting lead generation, and engaging with Finalsite’s community of school marketing professionals across digital channels. This role blends analytical rigor with creative execution, ensuring campaigns deliver measurable ROI and strengthen our reach. This individual will play a key role in managing day-to-day campaign operations, testing new channels, and collaborating across the growth marketing team.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

Paid Media & Campaign Execution

Launch and monitor day-to-day paid campaigns across Google, Meta, LinkedIn, and other emerging platforms.

Execute A / B tests for ad creative, copy, and landing pages to improve performance.

Collaborate with the content team to develop engaging ad creative and assets.

Community Engagement

Support community-building efforts, including engagement in Finalsite’s community groups and virtual events.

Partner with the Sr. Growth Marketing Manager to identify opportunities for retargeting and nurture strategies across community and paid channels.

Collaboration & Reporting

Collaborate with the team’s email marketing manager to align ads with nurture campaigns and lifecycle initiatives.

Report on campaign insights to guide strategic planning.

Stay current on trends in paid media, community engagement, and education marketing.

QUALIFICATIONS AND SKILLS

Bachelor’s degree in Marketing, Communications, or related field preferred.

1–3 years of experience in digital marketing and / or paid media execution.

Proficiency with ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).

Strong analytical skills with the ability to interpret campaign data and translate it into actionable insights.

Excellent communication and collaboration skills.

Experience in education marketing a plus.

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com / jobs.