Senior Director of Product & Ecommerce

Senior Director of Product & Ecommerce

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.

The Role

Grove is looking for a strategic and hands-on Senior Director of Product & Ecommerce to shape the future of our digital shopping experience. In this role, you'll own the digital product and ecommerce ecosystem leading feature and content strategy, conversion optimization, engagement across our site and app, and retention programs creating a customer-centric shopping and education experience that establishes Grove as a trusted, mission-driven destination for everyday essentials.

This role sits at the intersection of performance, strategy, technology, and storytelling : ideal for a data-driven leader who can balance creative experimentation with rigorous prioritization and optimization. You'll partner closely with Engineering, Merchandising, Marketing, and Analytics to deliver a world-class digital experience that makes healthy and sustainable living easy, rewarding, and intuitive.

What You'll Own

• Lead and develop a high-performing team of product management, UX design, site merchandising, and conversion rate optimization functions, fostering a customer-centric mentality rooted in culture of experimentation, ownership, and collaboration.
• Own the ecommerce product roadmap : strategy, planning, and execution, defining and delivering core journeyshomepage, navigation, search / browse (PLP), product detail (PDP), cart, and checkoutacross web, app, and the vendor ecosystem (search, reviews, personalization, recommendations).
• Scale adoption and impact of retention programs , improving customer LTV by developing program features, enhancing visibility, communicating value, and driving adoption of subscriptions, loyalty, and our VIP membership.
• Define our mobile app strategy , working across internal and external Engineering partners, Merchandising, and Marketing to build a customer-centric shopping experience worthy of a monthly routine.

About You

What's In It For You

Compensation

The salary range for this role is $215,000-275,000. Our compensation bands are determined based on market-specific cost of living data, meaning that the top of our salary range is reserved for the most experienced candidates in the highest cost of living areas across the country. In addition to the base salary, this role is eligible for an annual incentive target and equity.