Director of Marketing
This is a remote position.
Nomad Internet is the nation's leading wireless internet provider for rural communities, RV travelers, off-grid households, and those underserved by traditional providers. We believe internet access should be fast, simple, and available wherever life takes you. Our team is growing fastand we're looking for a Director of Marketing who knows how to build strategy, lead a high-performing team, and drive measurable growth across digital and offline channels.
The Director of Marketing will own all aspects of marketing strategy and executionfrom digital advertising and conversion optimization to brand positioning, product messaging, and customer retention. This person will work cross-functionally with leadership, design, product, and sales to scale customer acquisition and maximize LTV across multiple verticals, including residential, RV, and business internet.
This role requires someone who's equal parts strategic thinker and hands-on executor. You'll manage in-house talent and external agencies, ensuring every campaign aligns with Nomad's voice, values, and performance goals.
Key Responsibilities
- Develop and lead Nomad Internet's full-funnel marketing strategy (awareness, acquisition, activation, retention)
- Oversee and optimize performance marketing channels : paid social, paid search, email, SMS, retargeting, affiliates, and influencer campaigns
- Manage the marketing team (internal staff and external agencies / contractors), ensuring alignment on KPIs, timelines, and executional quality
- Own CRO strategy, including landing page testing, ad creative performance, and checkout optimization
- Guide messaging and positioning for new products, promotions, and partnerships
- Ensure brand consistency across all touchpointsfrom emails and ads to packaging and post-sale experiences
- Collaborate closely with executive leadership to report on performance, justify budget allocations, and refine growth priorities
- Identify new opportunities to reach underserved audiencesespecially in rural and mobile environments
Requirements
Qualifications
7+ years in marketing, with at least 3 years in a senior or director-level roleProven experience owning digital acquisition (Meta, Google, TikTok, email / SMS) and brand strategyStrong grasp of data analysis, attribution modeling, and full-funnel optimizationExceptional communication skillsyou can pitch a vision and lead a teamExperience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plusComfortable managing agencies, freelancers, and cross-functional internal teamsHands-on familiarity with tools like Klaviyo, Google Ads, Meta Ads, Shopify, Recapture, and web analytics platformsWhat Success Looks Like
CAC stays predictable and scalable as new audiences are reachedLanding pages and ads convert across mobile and desktop environmentsThe brand voice is consistent, human, and cleareven as channels diversifyRetention improves through thoughtful segmentation, lifecycle marketing, and post-sale nurturingThe team works fast, smart, and collaborativelywith clarity on what matters most