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Senior Growth Marketing Manager

Senior Growth Marketing Manager

MediabistroSomerville, MA, United States
25 days ago
Job type
  • Full-time
Job description

To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a

Growth Marketing Manager

to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

About the Role : As the

Senior

Growth Marketing Manager , you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You'll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you'll ensure that every customer interaction builds loyalty and maximizes lifetime value.

The Role :

Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.

Design programs for key stages of the customer journey

Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed

Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.

Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product

Test and optimize campaigns through A / B testing, data analysis, and customer feedback.

What We're Looking For :

8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company

Strong analytical or technical skills

Strong ability to interpret data and translate insights into actionable marketing strategies.

Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.

A creative mindset with a passion for designing innovative customer campaigns.

A deep understanding of customer needs and a passion for creating exceptional experiences.

Strong bias for action and ability to execute quickly

Strong curiosity about our customer base, product, and technology

Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)

Why Join Us?

Be part of an innovative company at the forefront of the 3D printing industry.

Collaborate with a team of passionate, driven professionals in a fast-paced environment.

Enjoy a culture that values creativity, learning, and delivering excellence.

Our Benefits & Perks :

Robust equity program to build future wealth through RSUs

Comprehensive healthcare coverage (Medical, Dental, Vision)

Low cost fund options in our 401K and access to advisors

Generous paid Parental Leave (up to 16 weeks)

Tenure-based paid Sabbatical Leave (up to 6 weeks)

Flexible Out of Office Plan - Take time when you need it

Ample on-site parking & pre-tax commuter benefits

Healthy on-site lunches, snacks, beverages, & treats

Regular sponsored professional development opportunities

Many opt-in culture events across our diverse community

And of course... unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply.

Help us build an inclusive community that will change the face of 3D printing.

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Growth Marketing Manager • Somerville, MA, United States

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