Digital Marketing Specialist (SEO)

Key Responsibilities:

• Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO strategy
• Write high-quality website content, including new articles and landing pages
• Identify new SEO opportunities that will drive success for our clients
• Perform SEO assessments/audits of clients’ websites, including technical site components, content strategy, and competitor analysis
• Implement on-page SEO optimizations such as headers, metadata, schema, etc.
• Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
• Analyze clients’ web analytics performance, write up performance analysis reports and present reports to clients

Qualifications / Requirements:

• 1+ years of relevant SEO experience
• 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
• Ability to extract meaningful insights from data analysis and make specific SEO recommendations
• Some experience with Google Analytics and Google Search console
• Strong written and communication skills a must
• Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
• Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
• Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
• Proficient with Microsoft Office suite, especially Excel
• Familiarity with HTML and CSS is a plus

Optimal is proud to offer the following:

• The base salary ranges from $55,000 to $68,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more

Office Hours

We work on a hybrid basis. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday – Friday, with the expectation that evening and weekend work will be required as necessary.