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Digital Marketing Specialist (SEO)Effective Spend • Austin, Texas
Digital Marketing Specialist (SEO)

Digital Marketing Specialist (SEO)

Effective Spend • Austin, Texas
30+ days ago
Job type
  • Full-time
Job description

Key Responsibilities:

  • Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO strategy
  • Write high-quality website content, including new articles and landing pages
  • Identify new SEO opportunities that will drive success for our clients
  • Perform SEO assessments/audits of clients’ websites, including technical site components, content strategy, and competitor analysis
  • Implement on-page SEO optimizations such as headers, metadata, schema, etc.
  • Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
  • Analyze clients’ web analytics performance, write up performance analysis reports and present reports to clients

Qualifications / Requirements:

  • 1+ years of relevant SEO experience
  • 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
  • Ability to extract meaningful insights from data analysis and make specific SEO recommendations
  • Some experience with Google Analytics and Google Search console
  • Strong written and communication skills a must
  • Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
  • Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
  • Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
  • Proficient with Microsoft Office suite, especially Excel
  • Familiarity with HTML and CSS is a plus

Optimal is proud to offer the following:

  • The base salary ranges from $55,000 to $68,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs
  • Mobile phone & internet reimbursement and much more

Office Hours

We work on a hybrid basis. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday – Friday, with the expectation that evening and weekend work will be required as necessary.

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Digital Marketing Specialist (SEO) • Austin, Texas

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