Senior Director of Brand Communications

Senior Director Of Brand Communications

If you're passionate about building a better future for individuals, communities, and our countryand you're committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Job Description

The Senior Director Of Brand Communications will shape, elevate, and expand WGU's brand presence across owned, earned, and brand foundations. Reporting to the Senior Vice President of Institutional Advancement, this leader will direct a cross-functional team, including in-house production studio, social media, brand communications and owned content platforms to ensure the brand is consistently represented, strategically amplified, and deeply engaging for diverse audiences, including philanthropy, thought leaders, government / policy officials, business and academic leaders, current and potential employees and students.

Combining creative vision with data-driven execution, the Senior Director will advance WGU's mission by increasing brand awareness, strengthening reputation, and fostering meaningful engagement. The Senior Director is responsible for a multi-million-dollar budget. This role requires expertise in social media strategy, influencer partnerships, brand management, SEO optimization and multi-channel content activation, as well as the ability to connect compelling storytelling to measurable impact.

Responsibilities

Brand Leadership & Strategy

• Lead the development and execution of WGU's brand strategy across owned and emerging channels. Create a unified brand playbook (messaging, tone of voice, brand visual standards) that guides how WGU shows up across channels which is maintained and updated regularly to reflect institutional priorities, audience insights, and market shifts.
• Ensure consistent application of WGU's brand identity, voice, and messaging across all touchpoints.
• Partner with cross-functional teams (marketing, communications, fundraising, government relations, partnerships) to align brand positioning with institutional priorities.

Channel & Content Strategy

Team Leadership & Development

Measurement & Optimization

Qualifications

Knowledge, Skills, and Abilities

Required Education

Required Experience