Senior Manager, Digital Strategy

Senior Manager, Digital Marketing Strategy

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com.

The Senior Manager, Digital Marketing Strategy is accountable for bringing CIBC's brand to life in the US Region and driving outcomes for our business partner marketing (business units). Reporting to the Sr. Director, US Brand, Marketing and Sponsorships, the Senior Manager develops a strategic roadmap to deliver best in class digital campaigns and a creative wrapper / platform to support the growth of the business through our digital and mobile efforts. This role sits at the intersection of business strategy, digital innovation, and customer experience. The Senior Manager will play a key part in shaping how we scale our digital ecosystem, deepen client engagement, and expand market share during a critical stage of growth. The role will advance CIBC's Purpose-driven culture and deliver on our client commitments through every decision and action related to our US Brand and Marketing. In-depth knowledge and exposure to the US marketplace will be a critical factor to the success of this role.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2+ days per week on-site, while other days will be remote.

How You'll Succeed

The Senior Manager will :

• Digital Strategy : Define, own and evolve the digital strategy to grow adoption, engagement, and revenue through our connected banking platforms. Identify opportunities to integrate new products and services into the digital ecosystem. Conduct market analysis, competitor benchmarking and trend scanning to inform strategy.
• Marketing and Campaign Development : Develop creative digital campaigns, particularly for mid and low funnel assets, to drive adoption, conversion and deeper engagement. Lead marketing teams and supporting units on alignment of messaging, creative and targeted strategies with digital growth goals.
• Execution and Delivery : Translate strategic goals into actionable initiatives, roadmaps, and measurable outcomes. Partner with product, technology, marketing, operations teams to deliver digital initiatives on time and within scope. Ensure client experience remains seamless across private banking and digital channels. Champion client-centric design thinking in all digital strategies.
• Leadership and Influence : Act as thought partner to senior executives on digital transformation topics. Provide leadership across cross-functional teams, aligning diverse stakeholders toward shared digital growth goals.
• Compliance / Operations : Working knowledge of financial services regulatory requirements and first line risk management responsibilities.

Who You Are

The Senior Manager will :

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At CIBC, we offer a competitive total rewards package. This role has an expected salary range of $135,000 - $160,000 for the market based on experience, qualifications, and location of the position. The successful candidate may be eligible to participate in the relevant business unit's incentive compensation plan, which may also include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employee's needs; including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave and Vacation), Holidays and 401(k), in addition to other special perks reserved for our team members.

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What You Need To Know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location : IL-120 S LaSalle St

Employment Type : Regular

Weekly Hours : 40

Skills : Analytical Thinking, Campaign Development, Communication, Customer Engagement, Digital Channels, Digital Ecosystems, Digital Marketing, Digital Strategy, Leadership, Marketing, Marketing Campaign Analysis, Marketing Planning, Marketing Strategies, Operational Efficiency, Project Management, Teamwork

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values : Trust, Teamwork and Accountability. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.