Martech Project Manager (Email and SMS Platform)

Martech Project Manager (Email and SMS Platform)

Location : NYC, NY / Remote is Fine (Locals Preferred for Onsite work)

Duration : Long Term

Responsibilities

• Digital Marketing / Martech PdM with Campaign Management / ESP platform selection, architecture and implementation.
• Provide Strategic guidance to GSPANN's clients in defining and building enterprise-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.
• Implementation phase once client announce the chosen Email & SMS platform.
• Leverage industry experience, learnings and best practices to inform the strategy.

Partner with GSPANN's client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact

Previous experience in running a RFP for selecting the Campaign Management platform

Have in depth understanding of the integrations needed to implement the Campaign Management platform for a d2c organization