Assistant Marketing Manager - Social Media

Assistant Marketing Manager

ImpassionedEmboldenedInfinitely Curious : The Bradford Group family of brands is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of various business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We are looking for an Assistant Marketing Manager that will be responsible for the strategic marketing analysis, optimization, and implementation of assigned paid and organic social campaigns against ROI and revenue goals. Expected to demonstrate leadership & management skills by training others, heading social & cross-functional team projects / meetings, presenting to senior management, and from working closely with direct manager with the goal to eventually supervise their own direct reports.

How you will contribute :

• Plan, launch, and optimize paid and organic social media campaigns against revenue and ROI objectives across Meta platforms and help grow our other social channels (TikTok, Pinterest, etc.) in collaboration with cross-functional partners (advertising, creative, analytics) enhanced by previously developed expertise.
• Own the content calendar for organic social channels, coordinating with advertising, photography, and product teams to ensure timely and engaging content aligned with product launches and campaigns. Plan and schedule posts, test diverse creative treatments & tactics, and monitor organic performance to inform future content.
• Analyze campaign performance, build regular reporting dashboards, and deliver strategic recommendations based on KPIs. Present findings to senior leadership and cross-functional stakeholders.
• Research emerging platform features and trends across the social media landscape. Propose testing ideas, manage test timelines, and report on learnings to help guide future strategy.
• Serve as a knowledge resource for both paid and organic effort support cross-training of internal team members on social media platform functionality, campaign setup, and content best practices.
• Actively develop leadership skills through coaching, manager feedback, and training programs. Begin building capabilities in forecasting, budgeting, and holistic channel ownership.

What you will bring and skills that excite us :

Bradford at a glance :

Compensation : $68,000 - $70,000

The Bradford Exchange is an Equal Opportunity Employer.

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