Customer Marketing Manager

Customer Marketing Manager

Customer Marketing Manager will drive incremental growth through tailored customer marketing programs aimed at customer advocacy, and will report to the Senior Manager, Customer Marketing & Operations.

Responsible for managing the day-to-day execution of strategic customer initiatives with the following disciplines within the DRiV marketing organization :

Key Responsibilities

• Analyze and report on the performance results of customer marketing efforts, promotions, campaigns vs. targets
• Partner with brand marketing and sales teams to effectively bridge national brand communications and marketing plans to customer marketing plans
• Oversee marketing projects from ideation to deployment, managing timelines, creative resources, and budgets
• Provide direction to agencies and manage the development of promotional materials and consumer / trade facing advertising
• Act as an extension of the sales team by understanding opportunities, providing insights to marketing and sales leadership
• Monitor / track marketing fund budgets and performance
• Manage the fulfillment of rewards throughout customer program periods

Experience

Skills