Dickies : Senior Director, Brand Creative

Senior Director, Brand Creative

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can‑do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we're ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us, our values and our culture. If you can see yourself working side‑by‑side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

In this role you will be responsible for overseeing the entire creative process, guiding the vision and strategy behind branding, campaigns, and visual communication, ensuring all creative work aligns with the company’s objectives, and managing a team of creative professionals to deliver high‑quality results across various marketing channels and global regions; ultimately setting the creative direction for the brand at a strategic level. This position reports to the VP of Global Brand Marketing.

Let’s break down that day‑in‑the‑life a bit more.

Lead internal creative teams : Managing and mentoring a team of designers, copywriters, art directors, and other creative professionals across regions for global asset creation

Developing creative strategy : Define the overall creative vision for global campaigns, products, and brand experiences, aligning with business goals.

Cross‑functional collaboration : Partnering with marketing, product, and other teams to ensure alignment across all communication channels.

Concept development : Generate innovative and impactful creative ideas, overseeing the ideation process, and presenting concepts to stakeholders.

Quality control : Ensuring all creative work meets high standards of quality, brand consistency, and visual appeal.

Budget management : Overseeing creative project budgets and ensuring projects are delivered on time and within budget constraints.

Trend analysis : Staying up to date on industry trends and incorporating new creative approaches into projects.

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 12+ years of experience and professional achievements.

The foundation skills you will need in this position are :

Experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understanding offline and print inclusive of retail marketing

Proven experience with concept development

Highly skilled with leading a team of creative talent

Strong creative vision with an understanding of business objectives

Impressive collaborator across the business

There are also a few skills that are not required but preferred.

Knowledge of Dickies and the global workwear category

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now we have a question for YOU. Are you in?

Hiring Range : $203,040.00 USD - $253,800.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential : This position is eligible to participate in a Long‑Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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