Overview
Ketone-IQ is changing how people fuel and rapidly expanding as we lead the ketone movement. Were looking for a passionate, driven individual to join us on this exciting journey.
Who you are : Were seeking an Instagram / TikTok creator masquerading as a social media manager who lives in CapCut, thinks in hooks, and can turn a good idea into a great series. A social video strategic mindset is a must. Community is a plus. Your primary job is to create scroll-stopping content that engages audiences and seeds our product daily.
What Youll Do
- Ship daily video content (YT Shorts, IG Reels, TikTok) with platform-native edits, captions, and thumb-stopping hooks
- Build repeatable series (recurring formats, running gags, tune-in next episode energy) that create appointment viewing and drive follower count
- Capture and edit founder-led clips, athlete / creator collabs, UGC remixes, and timely trend takes
- Own the content calendar and publishing cadence; test, learn, and iterate fast
- Write clean, on-brand copy : hooks, lower-thirds, CTAs, and comments that actually get replies
- Pull analytics monthly; turn shares, remixes, watch-time, and saves into actionable edits
- Manage lightweight community touchpoints (pin comments, reply with videos, DM coordination)
- Coordinate shoots (run-and-gun, man on the street, or product studio shoots), talent, and basic sound / lighting
You might be a fit if you
Have a reel / portfolio of native social video that performs (please include links)Edit quickly (CapCut, IG Edits, or Premiere) and know your way around audio cleanup, speed ramps, subtitles, and thumbnailsUnderstand creators, fitness culture, and performance-minded audiencesAre allergic to boring. You test 10 hooks before lunch and kill the weak onesComfortable on set and on Slack. Low-ego, high-ownershipNice-to-haves
Youve grown a brand or creator channel past 7-figure monthly impressionsBasic graphics (Canva), podcast clip workflow, or live captureExperience with athletes, coaches, or wellness influencersWhat Success Looks Like (KPIs)
3 increase in average views per video by Day 90 (baseline measured in Week 1)2,500,000 organic impressions / month by Day 90 across IG / TT / YouTubeLaunch at least one high-retention series (avg. retention ?50% on 3060s videos)Weekly cadence : 57 posts / week across primary channels, plus 35 story piecesTools we use
Premiere, CapCut, Edits, Frame.io, Air, DropBox, Monday.com, Google Drive, Notion, Canva, YouTube Studio, Meta / TikTok analytics, Meta Ad Manager, Motion, MagicBrief.
How To Apply
Send links : portfolio / reel, 3 posts you shipped that performed well, and one paragraph pitching a series youd build for Ketone-IQ (title, premise, episode list, sample hook).
Qualifications and Experience
2+ years of experience as a social media managerPrior experience managing social accounts at a CPG BrandFamiliarity with the Health and Wellness space, nutrition, bio-hackingExperience growing a small brand through social engagement, platform specific outreachAdvanced proficiency across social media platformsExcellent understanding of each social platforms nuances and syntaxAbility to manage multiple projects and prioritize effectively in a fast-paced, dynamic environmentExperience working in the CPG industry, with a strong understanding of CPG social media best practicesPowered by JazzHR
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