Director, Sales Strategy

Commercial Strategy Director

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. At ScottsMiracle-Gro, marketing doesn't stop at the ad-it wins the sale at the shelf and the click on the screen. We're the brand people trust to grow everything from backyard gardens to big ideas, and we're looking for an analytically-driven, customer-obsessed leader to ensure our powerful brand narratives convert into market share across major retailers. Here, you won't just manage programs-you'll architect the commercial strategy. You'll dig into syndicated data, understand shopper behavior, and collaborate with Sales to execute campaigns that are both disruptive and profitable. That's the balance : big-picture brand alignment meets roll-up-your-sleeves, profitable execution.

This isn't just another director role-it's the chance to lead the commercial translation of our iconic brands (Scotts, Miracle-Gro, Ortho, etc.) at the crucial point of purchase, whether that's a home center, mass merchant, club store, or the digital shelf. You are the definitive link between Brand Marketing's creative vision and the Sales team's execution strategy. You'll be the Commercial Heartbeat, partnering with Brand Marketing, Sales, and Finance to develop and fund programs that drive traffic, increase basket size, and generate profitable volume. You'll ensure every channel has a tailored, winning strategy, guaranteeing that the right product, at the right price, with the right support, is presented to the right shopper at the exact moment of decision.

What You'll Do

• Architect Commercial Strategy : Develop and lead the end-to-end Customer and Channel Marketing strategy for key business units, aligning national brand campaigns with retailer-specific execution plans across all channels (Mass, Home Center, E-commerce, Club, etc.).
• Translate Insights to Action : Leverage shopper insights, POS data, and retailer-specific analytics to uncover growth opportunities and design compelling, insight-led Shopper Marketing and merchandising programs.
• Lead the Go-to-Market : Oversee the commercialization of all new products, developing retailer-specific selling stories, in-store and online merchandising recommendations, and essential sales materials.
• Build Winning Partnerships : Act as the strategic partner to the Sales and shopper marketing teams, equipping them with customized channel toolkits, presentations, and resources necessary to secure placement and promotional support with our biggest customers.
• Measure and Optimize : Continuously monitor, analyze, and report on the effectiveness of all channel programs, using data to inform future spending and strategy adjustments, fostering a culture of rigorous commercial accountability.
• Elevate Channel Capabilities : Inspire and mentor a team (if applicable) to be analytical, results-oriented, and channel-fluent experts, driving best-in-class execution across the organization.

What We're Looking For