Lead Product Manager - Enterprise Marketing Governance Database (Reusable Language)

Become a part of our caring community and help us put health first

Humana is committed to delivering compliant, consistent, and member-centered communications across all lines of business. We are seeking a strategic and operationally minded Lead Product Manager - Enterprise Marketing Governance Database (Reusable Language) to oversee reusable language frameworks across Insurance, Medicare Advantage (MA), Medicaid, CenterWell, and B2B segments. This role will lead from the front-driving change, influencing cross-functional teams, and ensuring marketing materials meet regulatory standards while aligning with enterprise messaging strategies.

Key Responsibilities

Governance Leadership & Compliance Oversight

Lead governance and compliance capability initiatives for marketing communications that support enterprise priorities and mitigate risk.

Partner with legal and compliance teams to ensure marketing materials adhere to CMS, HIPAA, state, and internal regulations

Reusable Language Strategy

Define and implement the strategy for reusable language across all business segments

Develop and maintain tooling, processes, and policies to support scalable language reuse

Manage the day-to-day operations of the reusable, approved marketing language database, ensuring accuracy, accessibility, and alignment with brand and regulatory standards

Cross-Functional Collaboration & Influence

Influence and guide cross-functional teams to adopt governance and messaging best practices

Partner with content creators, compliance teams, and business leaders to ensure alignment,execution and operational efficiency

Facilitate training and enablement efforts to promote consistent messaging and governance adherence

Supporttimely review and feedback processes that accelerate agile marketing execution

Continuous Improvement & Insights

Monitor usage trends of reusable language and governance workflows to identify opportunities for standardization and optimization

Lead continuous improvement initiatives to enhance efficiency, reduce risk, and improve member experience

Provide strategic insights and reporting to leadership on governance performance and messaging impact

Impact

This role is critical to Humana's mission of delivering trustworthy, compliant, and member-focused communications. By leading governance and reusable language strategy, this position will reduce risk, improve operational efficiency, and elevate the clarity and consistency of Humana's marketing efforts.

Use your skills to make an impact

Required Qualifications

Bachelor's Degree in Marketing, Communications, Healthcare Management, related field, or equivalent experience

5+ years of experience in product management or marketing technology

Experience with governance platforms (e.g., Adobe Workfront), content management systems, and language libraries

Exceptional attention to detail, organizational skills, and stakeholder management capabilities

Strong strategic thinking, operational execution, and change management skills

Proven ability to lead cross-functional initiatives and influence without direct authority in a fast-paced, matrixed environment

Preferred Qualifications

Master's Degree or certification in compliance, content governance, or healthcare marketing

Experience designing and managing enterprise content systems and reusable language frameworks

Familiarity with CMS approval workflows and healthcare advertising regulations

Data-driven mindset with ability to translate insights into action

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$126,300 - $173,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 10-30-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.